Commercial Analytics
Strengthen intuition backed by data
Trusted by leaders across industry verticals
Use Advanced Analytics to improve ROI and effectiveness of commercial initiatives and spend.
Leverage o9’s “Market and Demand Knowledge Graph” model and advanced AI/ML algorithms. Create predictive and prescriptive insights to guide Product Assortment, Pricing, Promotion, Distribution Investments and Initiatives to optimize Revenue and Margin.
Top reasons organizations are upgrading their commercial analytics capabilities
Deepen organizational depth around insights
Develop responses with knowledge driven decisions to address dynamic market responses.
Reduce biases and improve accuracy in forecasting
Drive forecasts, initiative approvals and spend allocation based on facts, reducing human biases.
Apply growth drivers towards optimal spend allocation.
Capture market trends that influence plans based on market and industry changes.
Use cases favored by our clients
- Market & Demand Knowledge Graph Model
- R/Python plug in capability to extend/customize algorithms
- Plug in company developed, proprietary algorithms into platform
- NPI/Product Portfolio Analytics
- Channel/Account Assortment Analytics
- Pricing/Trade Promotion Analytics
- Growth Driver Mix Analytics
- Opportunity Pipeline Analytics
- Cannibalization/Halo Effect Analytics
"The o9 software allows us to find the problem almost instantly, thereby allowing us to implement the corrective action much sooner well in advance of the opportunity that we faced."
Vice President of Supply Chain, Central Services, and Planning
"o9 was able to significantly improve our forecast accuracy."
Senior Vice President of Corporate SCM and Logistics
"o9 is moving the team’s workload and energy away from executing mundane, tedious tasks like determining how many units of each SKU go to each store every single week. We're moving them upstream into preseason planning, into developing strategy, and then the system executes automatically."
Associate Vice President of Allocations and Merchandise
"We are seeing about a 50% scrap reduction. And that is driven by the fact that we have a line of sight now to our customer forecasts, and we're making decisions to avoid bringing in excess inventory or inventory we don't need."
Global Supply Chain Manager
"So with IBP, what we are achieving now is one single source of truth. Everyone aligns behind one number, with the ultimate accountability for IBP being the general manager. So you take the power out of the functions and give it to the general manager to run the business as they see fit, which is unbelievable."
Chief Strategy and Transformation Officer
