Commercial Analytics
Strengthen intuition backed by data
Trusted by leaders across industry verticals
Use Advanced Analytics to improve ROI and effectiveness of commercial initiatives and spend.
Leverage o9’s “Market and Demand Knowledge Graph” model and advanced AI/ML algorithms. Create predictive and prescriptive insights to guide Product Assortment, Pricing, Promotion, Distribution Investments and Initiatives to optimize Revenue and Margin.
Top reasons organizations are upgrading their commercial analytics capabilities
Deepen organizational depth around insights
Develop responses with knowledge driven decisions to address dynamic market responses.
Reduce biases and improve accuracy in forecasting
Drive forecasts, initiative approvals and spend allocation based on facts, reducing human biases.
Apply growth drivers towards optimal spend allocation.
Capture market trends that influence plans based on market and industry changes.
Use cases favored by our clients
- Market & Demand Knowledge Graph Model
- R/Python plug in capability to extend/customize algorithms
- Plug in company developed, proprietary algorithms into platform
- NPI/Product Portfolio Analytics
- Channel/Account Assortment Analytics
- Pricing/Trade Promotion Analytics
- Growth Driver Mix Analytics
- Opportunity Pipeline Analytics
- Cannibalization/Halo Effect Analytics
"One of the clients I was working with receives over 15,000 signals per day from an S&OE perspective, and a control tower can filter out 99% of these signals, with 98% able to be resolved automatically by the system as it learns to identify, prescribe, implement, and suggest solutions to problems."
Supply Chain Lead
"The o9 platform makes our decision-making much faster. It’s also giving us a better and deeper understanding of the analytics, the cost of decisions, and now when we make those decisions, there’s a much higher degree of confidence that we actually execute."
Director of S&OP
"The capability that we've enabled now allows our users both upstream and downstream to look at the actions that have been taken in the supply chain and the decisions that have been made all in one place."
Head of Technical Programs
"o9 is moving the team’s workload and energy away from executing mundane, tedious tasks like determining how many units of each SKU go to each store every single week. We're moving them upstream into preseason planning, into developing strategy, and then the system executes automatically."
Associate Vice President of Allocations and Merchandise
"o9 was able to significantly improve our forecast accuracy."
Senior Vice President of Corporate SCM and Logistics
