aim10x Live Amsterdam - Keynote - The Story of Adidas’ Retail Transformation

Paul Tips, Adidas' Director of Product Ownership and Planning, shares insights on the company's retail transformation journey.

Paul discusses how Adidas is driving digital transformation in retail, focusing on merchandise planning capabilities, including allocation and replenishment. He emphasizes the importance of user involvement, agile implementation, and integrating advanced technologies like AI to enhance decision-making processes.

Paul also highlights the challenges of change management, data quality, and aligning major transformation programs to achieve a seamless and scalable solution.

This presentation is from aim10x live Amsterdam 2023, part of o9’s global event series for senior supply chain and IT leaders.

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