Watch

April 17, 2026
At AB InBev, every planning cycle is treated as a learning opportunity. In this session, Michael Kress, Global Vice President of Supply Chain Planning, walks through how post-game analysis is embedded into a touchless planning model.
Kress shares the company's comprehensive six-year digital transformation journey with o9's integrated planning platform, as well as the results it has delivered.
The conversation covers practical advice for leaders embarking on similar transformation journeys, highlighting the need for top-down adoption, continuous improvement through post-game analytics, and the strategic value of connected planning in an increasingly volatile business environment.











