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Demand sensing

Demand Sensing Software

Short-term forecasting based on external drivers of demand

Use leading indicators to initiate change in response to future demand.

Demand sensing hero (1)
Pirelli & C. SpA
Anheuser-Busch InBev
The Estee Lauder Companies Inc.
PepsiCo
Nestle
New Balance
Caterpillar
Samsung
Pirelli & C. SpA
Anheuser-Busch InBev
The Estee Lauder Companies Inc.
PepsiCo
Nestle
New Balance
Caterpillar
Samsung
Trusted by leaders across industry verticals

Rapidly identify short-term trends and market shifts to accurately predict what consumers want, when and where.

Demand Sensing

Identify leading indicators of demand and execute

Many companies face the challenge to profitably capture short-term demand opportunities. With o9’s Demand Sensing solution, pick up on short-term trends and market shifts immediately to better predict what consumers want, when, and where.

O9 features
O9 features
Demand Sensing

Identify leading indicators of demand and execute

Many companies face the challenge to profitably capture short-term demand opportunities. With o9’s Demand Sensing solution, pick up on short-term trends and market shifts immediately to better predict what consumers want, when, and where.

O9 whitepaper aiml mockup (1)

Want to learn more about Demand Planning?

View our collection of white papers regarding Demand Planning, tailored to your industry.

Why customers
choose o9

Model demand
drivers

Model daily internal and external demand drivers, actual order pacing, as well as market-level signals.

Create several
demand models

The models with varying levels of granularity, coexisting in the same platform via the EKG, can be used for different horizons and decisions.

Send automated
signals

Send automated signals to the supply chain to drive deployment decisions and reconcile long-term forecasts with short-term demand sensing models.

1 / 5

Trusted by the world’s leading companies

company-David Almeida

"What's really succeeding with us is the idea of the connection to the data and a best-in-class UX/UI, so the people that use the business can really make an impact."

David Almeida
David AlmeidaChief Strategy & Technology Officer
company-Brady Coady

"o9 is moving the team’s workload and energy away from executing mundane, tedious tasks like determining how many units of each SKU go to each store every single week. We're moving them upstream into preseason planning, into developing strategy, and then the system executes automatically."

Brady Coady
Brady CoadyAssociate Vice President of Allocations and Merchandise
company-Chris Fink

"We are seeing about a 50% scrap reduction. And that is driven by the fact that we have a line of sight now to our customer forecasts, and we're making decisions to avoid bringing in excess inventory or inventory we don't need."

Chris Fink
Chris FinkGlobal Supply Chain Manager
company-Dr. Athina Kanioura

"So with IBP, what we are achieving now is one single source of truth. Everyone aligns behind one number, with the ultimate accountability for IBP being the general manager. So you take the power out of the functions and give it to the general manager to run the business as they see fit, which is unbelievable."

Dr. Athina Kanioura
Dr. Athina KaniouraChief Strategy and Transformation Officer
company-Bill Grah

"The o9 platform makes our decision-making much faster. It’s also giving us a better and deeper understanding of the analytics, the cost of decisions, and now when we make those decisions, there’s a much higher degree of confidence that we actually execute."

Bill Grah
Bill GrahDirector of S&OP
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Resources

View our related articles, white papers, use cases & videos

resource

Rethinking Dairy Planning

O9 pov dairy mockup
video

The Importance of Hierarchy Levels in Demand Planning

0:06:45
The Importance of Hierarchy Levels in Demand Planning
video

Large Scale CPG Company and o9 — Summary of Machine Learning Forecasting

0:02:32
Large Scale CPG Company and o9 — Summary of Machine Learning Forecasting
video

How to Measure a Demand Plan: The 5 Most Important Elements

0:08:03
How to Measure a Demand Plan: The 5 Most Important Elements
video

The Importance of Granularity in Demand Planning

0:07:49
The Importance of Granularity in Demand Planning
video

How o9 Empowers Demand Planners to Improve Forecast Accuracy

0:03:17
How o9 Empowers Demand Planners to Improve Forecast Accuracy
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