May 7, 2024
3 read min
Maximizing Telecom ROI: Achieve a Faster, More Cost-Effective Network Rollout
With an increasing focus on profitability, infrastructure investments are receiving more and more scrutiny from telecom operators. For these operators (both incumbents and greenfield players alike), the network is seen as their most critical asset. The challenge lies in optimizing the return on investment in network infrastructure, which includes initial build-out costs and ongoing maintenance expenses. When performed correctly, telecom companies are afforded some important benefits:
- Faster rollout than the competition, helping to achieve critical market share gains.
- Less capital expenditure, despite the complexity of managing hundreds of sites and thousands of parts and suppliers.
- High network uptime as expected from the industry, by striking the right tradeoff between parts inventory and service level.
Regardless of the specific project - a wireless upgrade (4G to 5G), a copper replacement program, or a greenfield fiber build-out - the fundamental supply chain capabilities required remain constant:
- Forecasting future demand – Modern demand forecasting approaches and models can improve operators ability to predict network traffic. It is all about understanding and analyzing user categories and their specific use cases, and how their usage will evolve in the future. How will the number of customers evolve? How will bandwidth demand grow? How is it driven by work-from-home, Netflix, TikTok, etc.? Leveraging the capabilities of AI and ML forecasting methods allow for more precise predictions of future demand, helping operators plan more effectively.
- Translating customer demand to equipment demand: The next step is to accurately convert the rollout plan into a precise material plan. This involves determining the optimal bill of materials (BOM) or kit for each type of site. Is it a city rooftop or a rural site? And what is the most accurate and up-to-date equipment required for each of these site types? Modern tools can play a key role in selecting the appropriate BOM and can automatically update these to reflect the actual installations, ensuring accuracy and efficiency in deployment.
- Generating the right supply plan: Poor demand forecasting, inaccurate BOMs, and insufficient visibility of existing parts inventory often lead to ordering incorrect parts. This not only delays construction but also results in excess inventory of unusable components. A best practice is to leverage the improved equipment forecast (see above) as the basis for the demand signal sent to the suppliers. Beyond this, the best operators are also able to:
- Integrate up-to-date information about on-hand inventory, avoiding unnecessary purchases.
- Collaborate with suppliers, providing them with advanced visibility in the form of a longer-term forecast while receiving up-to-date commits from them, as well as short-term updates on actual part availability.
- Consider parts phase-in and phase-out information to adjust the procurement automatically and avoid part obsolescence, especially for electronic parts.
- Integrate spare parts planning into the main planning activities, while still being able to differentiate what supply and inventory is tied to what demand.
- Replanning quickly: In the telecom industry, operators frequently encounter issues like site approval delays, BOM modifications, supplier delays, and part shortages. It is crucial for operators to continuously evaluate the impact of these changes. This evaluation may involve a straightforward reshuffling of plans or more complex strategies requiring collaboration with suppliers and running various scenarios, to determine the best course of action moving forward. The most adept operators have transitioned from a fixed monthly planning cycle to flexible ad-hoc planning and re-planning in order to effectively respond to new developments.
These next-generation planning capabilities help to ensure that the right parts from the right suppliers will be available at the right sites for the network roll-out to proceed quickly, with minimal delays, and at the lowest inventory cost.
To learn more about how operators such as T-Mobile, AT&T, and Comcast are leveraging o9’s planning platform for telecom operators, please check out our whitepaper on "Building Critical Supply and Demand Capabilities for Telecom Network Operators".

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About the authors

o9
The Digital Brain Platform
o9 Solutions is a leading AI-powered platform for integrated business planning and decision-making for the enterprise. Whether it is driving demand, aligning demand and supply, or optimizing commercial initiatives, any planning process can be made faster and smarter with o9’s AI-powered digital solutions. o9 brings together technology innovations—such as graph-based enterprise modeling, big data analytics, advanced algorithms for scenario planning, collaborative portals, easy-to-use interfaces and cloud-based delivery—into one platform.












