aim10x Live Amsterdam - Keynote - Optimizing Revenue and Profitability with Next-Gen RGM

Adam Ben-Yousef, Global VP of Revenue Growth Management at o9 Solutions, discusses advancements in commercial planning and revenue growth management.

Adam highlights the significant impact of strategic P&L planning, pricing, promotions, assortment, and marketing investment on a company's financial performance.

He explains how o9's platform integrates these elements to drive better decision-making, optimize investments, and enhance profitability. The session emphasizes the importance of collaboration, data integration, and real-time insights for effective commercial planning.

This presentation is from aim10x live Amsterdam 2023, part of o9’s global event series for senior supply chain and IT leaders.

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