Trusted by leaders across industry verticals
Track, manage, and dynamically model commercial performance for optimal near-term decision-making
Forecasting near-term revenue is key in driving performance against any set plans, and helping businesses withstand changes in the market. However, it requires extensive analyses and algorithms to quickly predict consumer response to product pricing and assortment. Without strong revenue forecasts, adjusting strategic plans to market realities will be suboptimal, with performance falling short of expectations and competitors gaining ground.
An end-to-end commercial platform
The o9 Digital Brain integrates 1500+ internal and external data sources and, backed by ML-AI algorithms, allows for greater decision-making. Decisions are based on real-time information, generating a comprehensive revenue forecasting tool for commercial functions.
Our centralized infrastructure ensures that commercial targets are realistic and achievable, enabling businesses to craft effective strategies, allocate resources profitably, and execute and track overall performance. Additionally, our proprietary Gap Solver dynamically models scenarios that close gaps in planning.
Top reasons
Why customers choose the o9 Digital Brain for Revenue Forecasting and Gap Closure
A single source of truth for plan and performance tracking
Organizations can compare performance against plan and have a consistent overview of success.
Access recommended initiatives to close gaps to plan
Review the impact of new initiatives retrieved from our simulation engines to achieve your JBP targets. Quickly identify growth opportunities across pricing, promotions, and assortment.
Informed granular views of projected performance
Plans and performance can be rolled up to full consolidation or disaggregated by SKU, customer, region, and more to compare performance at any level.
Scenario-based event calendar
o9’s Gap Solver models the effect of making in-market changes to achieve the best possible performance. Users can review all key commercial initiatives identified for each account.
Use cases
o9’s commercial Digital Brain capabilities leverage data-driven insights to enable extensive gap closure analyses, real-time performance tracking, and agile sales planning and management.
- Prescriptive analytics optimization for effective strategies to meet targets
- Ability to track performance and market share
- Scenario-based projections of revenue-driving decisions
- Real-time analyses to identify and close gaps to plan faster
- Direct integration to enterprise resource planning (ERP)
- System of record for past performance analysis
"We are seeing about a 50% scrap reduction. And that is driven by the fact that we have a line of sight now to our customer forecasts, and we're making decisions to avoid bringing in excess inventory or inventory we don't need."
Global Supply Chain Manager
"The capability that we've enabled now allows our users both upstream and downstream to look at the actions that have been taken in the supply chain and the decisions that have been made all in one place."
Head of Technical Programs
"The o9 platform makes our decision-making much faster. It’s also giving us a better and deeper understanding of the analytics, the cost of decisions, and now when we make those decisions, there’s a much higher degree of confidence that we actually execute."
Director of S&OP
"One of the clients I was working with receives over 15,000 signals per day from an S&OE perspective, and a control tower can filter out 99% of these signals, with 98% able to be resolved automatically by the system as it learns to identify, prescribe, implement, and suggest solutions to problems."
Supply Chain Lead
"With o9, we had visibility and we were able to save on overtime. So we’re talking about unprecedented volumes and we didn't have to throw unproductive volume or dollars to that. We were able to do it properly. "
Demand Planning Manager
