O9 rgm tariffs white paper (1)

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white paper

Revenue Growth Management in a Tariff-Driven World

Strategic pricing isn’t enough. Tariff volatility demands smarter, connected decisions across your entire commercial plan.

Molson Coors
Eckes-Granini Group
Keurig Dr Pepper
Skechers
M. Dias Branco
Crocs
Coca-Cola Bottlers Japan
PepsiCo
Natura
Campbell's
Keurig Dr Pepper
Ralph Lauren Corporation
Molson Coors
Eckes-Granini Group
Keurig Dr Pepper
Skechers
M. Dias Branco
Crocs
Coca-Cola Bottlers Japan
PepsiCo
Natura
Campbell's
Keurig Dr Pepper
Ralph Lauren Corporation
Molson Coors
Eckes-Granini Group
Keurig Dr Pepper
Skechers
M. Dias Branco
Crocs
Coca-Cola Bottlers Japan
PepsiCo
Natura
Campbell's
Keurig Dr Pepper
Ralph Lauren Corporation

UNLOCKING BILLIONS IN VALUE FOR CLIENTS IN 30+ INDUSTRIES

In this white paper,
you'll discover

  • Tariff-Aware Demand Modeling

    Using point-of-sale data to predict how consumers will respond to price increases driven by tariff costs.

  • Margin Protection Through Pack & Channel Strategy

    Reallocating volume to lower-exposure formats, reformulate products, and shift mix with precision.

  • Scenario-Based Planning for Trade Policy Shifts

    Breaking silos between pricing, supply, finance, and brand teams—ensuring RGM isn’t theoretical, but operational.

  • Cross-Functional Planning at Speed

    Simulating cost impacts and develop multi-lever plans to respond to tariff escalations in real time.

"Digital technologies make amazing things possible. We are driving innovations that will transform the art and science of management for decades to come, and that is exciting."

Chakri Gottemukkala
Chakri GottemukkalaExecutive Chairman, CEO & Cofounder
Rgm evolving pricing strategy to deal with ongoing uncertainty and complexity blog header v1 (1)

Tariffs used to be predictable, not anymore

Today, they’re introduced overnight, shaped by geopolitics, carbon policy, or trade retaliation, and their impact is immediate. Margins shrink, prices rise, demand shifts, and businesses without a clear RGM framework are left scrambling.

This guide explores how leading companies are using Revenue Growth Management to stabilize performance under constant tariff pressure by connecting data, pricing, brand, and consumer behavior into a unified response.

Built for teams who face the front line of volatility

  • Pricing & Revenue Growth Leaders
  • Finance & Margin Owners
  • Commercial & Brand Strategy Teams
  • Supply Chain & Procurement Executives
  • Trade & Promotion Managers


O9 rgm tariffs white paper (2)

Revenue Growth Management in an Unpredictable, Tariff-Driven World

Strategic pricing isn’t enough. Tariff volatility demands smarter, connected decisions across your entire commercial plan.

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