o9 Named a Major Player in the IDC MarketScape: Worldwide Retail Promotions Management 2024-2025 Vendor Assessment

o9 recognized for strengths in comprehensive computational engine and tracking of promotions and markdowns

The report also states that o9 “offers the ability to track promotions in concert with inventory and uses a price opportunity index, a computed index based on various customizable parameters for the retailer,” and that “the end result is surgical discounting, especially at the markdown level, to ensure money isn’t left on the table.”