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Press Release

o9 Solutions Partners with Globally Recognized Executives to Share Best-In-Class Digital Transformation Insights

AIM10x executive council members: Ana C. Badell, Filippo Passerini, and Bob J. Masching
o9

o9

The Digital Brain Platform

3 read min

o9 Solutions, the leading AI-powered Integrated Business Planning platform, today announced its partnership with former P&G, Starbucks, and The Nature’s Bounty Co executives as part of its AIM10x Executive Network to define the future of digital transformation in operations and planning.

Business models and customer demands are changing rapidly. As such, CXOs and supply chain executives need flexibility and visibility of their end-to-end supply chain. This is being enabled by the digital transformation of planning and decision-making capabilities, but the journey can be long and painful. Therefore, the AIM10x Executive Network is sharing valuable learnings about leadership, strategy, change management, and Digital Transformation journeys through the AIM10x Webinars to help executives navigate and accelerate their own digital business transformations.

“I am very pleased that Filippo Passerini, Ana Badell, and Bob Masching joined the AIM10x Executive Network. Each of them brings extensive industry knowledge and unique perspectives to the network in the CPG, retail, and food & beverage spaces,” said Chakri Gottemukkala, CEO at o9 Solutions and active member of the AIM10x Executive Network. “With their combined experience and network, they will provide valuable insights and learnings to the global operations and planning community.”

Chakri Gottemukkala

CEO and Co-Founder at o9 Solutions

Filippo Passerini

has served over twelve years as Group President of Global Business Services and Chief Information Officer, leading P&G’s most global organization and overseeing technology and business services operations in over 70 countries. Filippo is globally recognized as a thought-leader in technology-enabled business models for pioneering as well as delivering new solutions that drive significant business value. Today, he serves as global operating executive and advisor to a number of global companies. Filippo will, together with o9, challenge and change the status quo of operating models and decision-making at global enterprises.

“For some companies, digitally transforming their planning and decision-making capabilities might seem like a daunting task, looking at their current digital maturity. I strongly believe that innovative technology can be a catalyst for breakthrough change. This is becoming increasingly important in the fast-paced and complex business world in which we operate. I am excited to collaborate with an innovative and highly professional technology provider like o9 and, together, help make business transformation happen. By being part of the AIM10x Executive Network, alongside fellow visionary leaders, I can help bring this vision into reality.”

Filippo Passerini

Former Procter & Gamble President Global Business Serviced and CIO

Ana Badell

is the Chief Operations Officer at Beautycounter, where she has global leadership for supply chain, technology, social mission (advocacy, safety, sustainability), corporate strategy and business operations. Prior to joining Beautycounter, Ana served for almost 6 years in various operational and strategic leadership roles at Starbucks, including Vice President, Store Operations and Inventory Flow where a key priority was to enhance the partner-customer experience though holistic inventory flow decisions. Prior to that, she spent 15 years in leadership roles at Walmart, the Hess Corporation and BP.

“Working in operations and strategy in the Retail industry for over 20 years, I have seen tremendous business value implementing new tools like the o9 platform alongside applying new ways of working. Setting up the right strategy and leadership, as well as timely and thoughtful change management, are instrumental to make digital transformations successful. It is my pleasure and an honor to join the AIM10x Executive Network.  I look forward to connecting with like-minded peers to share and learn from a wider community of planning and operations professionals, and help accelerate their flow transformations.”

Ana Badell

COO at Beautycounter

Bob Masching

has spent over 30 years in Supply Chain leadership and executive positions, mainly within the CPG industry with PepsiCo, ConAgra Brands, Goodyear Tire and The Nature’s Bounty Co. He has recently joined Trident Seafoods as the EVP, Global Supply Chain. In his time at several of these companies, he has led several Supply Chain Transformation Initiatives and implemented Integrated Business Planning across multiple business segments, markets, and customer channels. Bob brings tremendous business integration leadership experiences, as well as applying technology solutions to drive significant efficiency and value to the business.

“Today’s supply chains are global, more complex and require more agility to service new go-to-market models. At the same time, supply chains continue to be challenged to drive incremental productivity and value creation for the business. I am excited to join the AIM10x Executive Network and believe the o9 platform provides a new level of visibility, deeper insights, and business planning integration that can help solve today’s supply chain value creation and agility challenges.”

Bob Masching

EVP, Global Supply Chain at Trident Seafoods

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About the AIM10x Executive Network

The AIM10x Executive Network is a network of visionary leaders who have built significant operating experience at some of the world’s largest companies. Together they will set the vision for all aspects of an integrated enterprise – from supply chain to finance, sales, and product development, which will lead to global enterprises that are more efficient, sustainable, and profitable. It is part of the broader ‘AIM10x’ initiative sponsored by o9 Solutions, which has the goal of empowering a global community of professionals who are dedicated to digitally transforming planning and decision-making capabilities. The AIM10x Executive Network members are sharing their insights about leadership, strategy, change management, and Digital Transformation journeys through the AIM10x Webinars.

For additional information, Visit the AIM10x Executive Network Website

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About the authors

o9

o9

The Digital Brain Platform

o9 Solutions is a leading Enterprise Knowledge and AI-powered platform helping companies build Agile, Adaptive & Autonomous Planning & Execution Models for transforming enterprise decision-making in environments of rising volatility and uncertainty. Whether it is improving forecast accuracy, matching demand and supply and driving collaboration across the multi-tier supply chain to improve resilience at optimal costs and inventory, or optimizing new product and commercial initiatives to drive revenue growth and margins, decision-making processes from long-range to tactical to execution horizon can be made faster and smarter and connected on o9’s Digital Brain Platform.
o9 brings together game-changing technology innovations — such as innovative enterprise knowledge graph modeling, big data analytics, advanced algorithms for forecasting, demand/supply balancing, scenario planning, real time learning, collaboration, generative and agentic AI, easy-to-use interfaces and cloud-based delivery, and innovative management methods — as well as organization, process and change management best practices to transform decision-making speed and intelligence.

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