August 4, 2020
1 read min
o9 Solutions, the leading AI-powered Integrated Business Planning platform, today announced its partnership with former P&G, Starbucks, and The Nature’s Bounty Co executives as part of its AIM10x Executive Network to define the future of digital transformation in operations and planning.
Business models and customer demands are changing rapidly. As such, CXOs and supply chain executives need flexibility and visibility of their end-to-end supply chain. This is being enabled by the digital transformation of planning and decision-making capabilities, but the journey can be long and painful. Therefore, the AIM10x Executive Network is sharing valuable learnings about leadership, strategy, change management, and Digital Transformation journeys through the AIM10x Webinars to help executives navigate and accelerate their own digital business transformations.
Filippo Passerini
has served over twelve years as Group President of Global Business Services and Chief Information Officer, leading P&G’s most global organization and overseeing technology and business services operations in over 70 countries. Filippo is globally recognized as a thought-leader in technology-enabled business models for pioneering as well as delivering new solutions that drive significant business value. Today, he serves as global operating executive and advisor to a number of global companies. Filippo will, together with o9, challenge and change the status quo of operating models and decision-making at global enterprises.
Ana Badell
is the Chief Operations Officer at Beautycounter, where she has global leadership for supply chain, technology, social mission (advocacy, safety, sustainability), corporate strategy and business operations. Prior to joining Beautycounter, Ana served for almost 6 years in various operational and strategic leadership roles at Starbucks, including Vice President, Store Operations and Inventory Flow where a key priority was to enhance the partner-customer experience though holistic inventory flow decisions. Prior to that, she spent 15 years in leadership roles at Walmart, the Hess Corporation and BP.
Bob Masching
has spent over 30 years in Supply Chain leadership and executive positions, mainly within the CPG industry with PepsiCo, ConAgra Brands, Goodyear Tire and The Nature’s Bounty Co. He has recently joined Trident Seafoods as the EVP, Global Supply Chain. In his time at several of these companies, he has led several Supply Chain Transformation Initiatives and implemented Integrated Business Planning across multiple business segments, markets, and customer channels. Bob brings tremendous business integration leadership experiences, as well as applying technology solutions to drive significant efficiency and value to the business.

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About the AIM10x Executive Network
The AIM10x Executive Network is a network of visionary leaders who have built significant operating experience at some of the world’s largest companies. Together they will set the vision for all aspects of an integrated enterprise – from supply chain to finance, sales, and product development, which will lead to global enterprises that are more efficient, sustainable, and profitable. It is part of the broader ‘AIM10x’ initiative sponsored by o9 Solutions, which has the goal of empowering a global community of professionals who are dedicated to digitally transforming planning and decision-making capabilities. The AIM10x Executive Network members are sharing their insights about leadership, strategy, change management, and Digital Transformation journeys through the AIM10x Webinars.
For additional information, Visit the AIM10x Executive Network Website

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About the authors

o9
The Digital Brain Platform
o9 Solutions is a leading AI-powered platform for integrated business planning and decision-making for the enterprise. Whether it is driving demand, aligning demand and supply, or optimizing commercial initiatives, any planning process can be made faster and smarter with o9’s AI-powered digital solutions. o9 brings together technology innovations—such as graph-based enterprise modeling, big data analytics, advanced algorithms for scenario planning, collaborative portals, easy-to-use interfaces and cloud-based delivery—into one platform.








