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o9 Solutions’ Digital Brain Platform Selected to Add AI to WS Audiology’s Planning Capabilities

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Published: September 21, 2023Reading time: 2 min
o9 Solutions The Digital Brain Platform
o9 SolutionsThe Digital Brain Platform
Published: September 21, 2023

DALLAS, Sept. 21, 2023 – o9 Solutions, a leading enterprise AI software platform provider for transforming planning and decision-making, today announced that WS Audiology has selected the o9 Digital Brain platform to enhance its supply chain planning capabilities and continue its digital transformation journey. WS Audiology is a global leader in the hearing aid industry, aiming to unlock human potential by making wonderful sound part of people’s lives. The company has 140 years of experience and is active in over 130 markets worldwide. 

WS Audiology has embarked on a digital transformation journey with ambitious plans to optimize its demand planning and inventory visibility capabilities to more effectively navigate market complexity and uncertainty. The company selected the o9 Digital Brain platform because of its best-in-class demand forecasting capabilities and the o9 team’s expertise in the medical, retail, and consumer product space. The joint partnership will enable WS Audiology to deliver on its multi-brand and omnichannel ambitions more efficiently through automated forecasting and demand planning.

“Our ambition is to digitize our planning capabilities fully so that we can make better, data-driven decisions and ultimately serve our customers better,” said Roberto Di Fiore, Chief Operations Officer of WS Audiology. “Navigating today’s supply chain challenges requires the ability to use real-time information to make the most accurate decisions. By leveraging the o9 platform, we will be equipped to do so and work towards our goal of helping millions of people regain and benefit from the miracle of hearing with our products and solutions.” 

Chakri Gottemukkala, Co-Founder and CEO of o9 Solutions, said: “We are thrilled to help WS Audiology improve planning and decision-making across its supply chain. The o9 platform, combined with our expertise in end-to-end planning, will empower WS Audiology to make smarter and more strategic decisions in the evolving market landscape. We look forward to supporting WS Audiology’s digital transformation journey.”

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About the author

o9 Solutions The Digital Brain Platform

o9 Solutions

The Digital Brain Platform

o9 offers a leading AI-powered Planning, Analytics & Data platform called the Digital Brain that helps companies across industry verticals transform traditionally slow and siloed planning into smart, integrated and intelligent planning and decision making across the core supply chain, commercial and P&L functions. With o9’s Digital Brain platform, companies are able to achieve game-changing improvements in quality of data, ability to detect demand and supply risks and opportunities earlier, forecast demand more accurately, evaluate what-if scenarios in real time, match demand and supply intelligently and drive alignment and collaboration across customers, internal stakeholders and suppliers around the integrated supply chain and commercial plans and decisions. Supported by a global ecosystem of partners, o9’s innovative delivery methodology helps companies achieve quick impact in customer service, inventory levels, resource utilization, as well as ESG and financial KPIs—while enabling a long-term, sustainable transformation of their end-to-end planning and decision-making capabilities.


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