o9 Solutions’ Digital Brain Platform Selected to Add AI to WS Audiology’s Planning Capabilities

DALLAS, Sept. 21, 2023 – o9 Solutions, a leading enterprise AI software platform provider for transforming planning and decision-making, today announced that WS Audiology has selected the o9 Digital Brain platform to enhance its supply chain planning capabilities and continue its digital transformation journey. WS Audiology is a global leader in the hearing aid industry, aiming to unlock human potential by making wonderful sound part of people’s lives. The company has 140 years of experience and is active in over 130 markets worldwide.

WS Audiology has embarked on a digital transformation journey with ambitious plans to optimize its demand planning and inventory visibility capabilities to more effectively navigate market complexity and uncertainty. The company selected the o9 Digital Brain platform because of its best-in-class demand forecasting capabilities and the o9 team’s expertise in the medical, retail, and consumer product space. The joint partnership will enable WS Audiology to deliver on its multi-brand and omnichannel ambitions more efficiently through automated forecasting and demand planning.

“Our ambition is to digitize our planning capabilities fully so that we can make better, data-driven decisions and ultimately serve our customers better,” said Roberto Di Fiore, Chief Operations Officer of WS Audiology. “Navigating today’s supply chain challenges requires the ability to use real-time information to make the most accurate decisions. By leveraging the o9 platform, we will be equipped to do so and work towards our goal of helping millions of people regain and benefit from the miracle of hearing with our products and solutions.” 

Chakri Gottemukkala, Co-Founder and CEO of o9 Solutions, said: “We are thrilled to help WS Audiology improve planning and decision-making across its supply chain. The o9 platform, combined with our expertise in end-to-end planning, will empower WS Audiology to make smarter and more strategic decisions in the evolving market landscape. We look forward to supporting WS Audiology’s digital transformation journey.”

Future-proof business solutions with GenAI

Supercharge planning and decisions with GenAI’s intelligent insights. See how it transforms your business.

Request a demo

resources

View our related resources

[news]

o9 Recognized in Independent Analyst Firm’s 2025 Buyer’s Guide for Embedding Sustainability into Enterprise Planning and Supplier Collaboration

[news]

o9 Welcomes AI visionary Dr. Ashwin Rao as Executive Vice President, Next-Gen AI and Technology, to Drive the Future of Enterprise Planning and Decisioning

[news]

o9 Delivers Strong Q3 2025 with 30-Plus Global Go-Lives and Record Attendance at Its aim10x Americas Summit

[news]

o9 Gains a Strong Start to 2025 with Continued Growth in New Customer Acquisition

[news]

o9 is Recognized in the 2025 Gartner® Critical Capabilities for Supply Chain Planning Solutions

[news]

o9 Survey Reveals American Perceptions of Tariffs, Current Economic Conditions and Their Potential Impact on Holiday Spending

[news]

o9 joins Catena-X Community to Advance Standard-Based Collaboration in Automotive Supply Chains

[news]

o9 Announces Winners of Its Partner Awards at aim10x Americas 2025

[news]

o9 Recognized as a 2025 Best Place for Working Parents Among Dallas-Based Companies

[news]

o9 Announces Winners of Its APAC Partner Awards at aim10x Asia 2025

[news]

o9 Appoints Brett Theisen as Chief Revenue Officer to Accelerate Revenue Growth and Market Expansion

[news]

o9's Comprehensive Planning and Collaboration Capabilities Help Enterprises Rapidly Reconfigure Their Global Supply Chains