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Transforming your commercial investment decisions and processes to withstand market disruptions

Headerimage poi
o9

o9

The Digital Brain Platform

2 read min

It goes without saying that we now live in an era of continuous global disruptions that send shocks across many supply chains. Rapid consumer demand shifts are splintering investment decisions and processes even as global trends become more digitally transformative.

Many consumer-packaged goods (CPG) organizations struggle to identify profitable investment decisions that withstand various market disruptions. As volatility and uncertainty increase, it becomes imperative that CPG companies implement AI/ML-led decision-making ecosystems to advance their revenue growth management (RGM) capabilities. Utilizing advanced analytics to capture visibility of all investment decisions and performances across all commercial growth levers, including pricing, promotions, assortment, etc., is key in navigating through disruptions and achieving sustainable growth.

Review leading industry software that trusted global analysts highlight 

The Promotion Optimization Institute (POI) offers leading resources for executives in all global CPG companies. They evaluate leading software vendors from 16 different functional areas annually across the industry, including RGM.

POI understands the need for a transformative digital shift, and they’ve assessed RGM software vendors and evaluated different tools and capabilities to help CPG companies manage their enterprise planning and decision-making performance to drive profitable growth.

In their 2022 POI Enterprise Planning Panorama report, they have identified o9 as an accelerating RGM Solution. Expanding the solution into a full end-to-end enterprise planning to capture internal and external data sources from Commercial, Finance, Marketing, and Supply Chain (SC), reveal critical decision-making processes for sustainable growth.

Capture internal and external data sources from across the organization to strengthen your supply chain and investment decisions

o9 has enabled a more seamless and efficient way to improve profitability for CPG companies with an improved user interface and extensive integration between commercial and supply chain data capture and AI/ML-led analytics. This integration enables the platform to expand, allowing organizations to influence and meet consumer demands more efficiently and withstand any market disruptions that may hinder the supply chain. By leveraging key insights with advanced analytics from across the organization, CPG companies can unlock additional short- and long-term value for all their investments.

POI has awarded o9 5  ‘Best-in-Class’ distinctions, and these specific capabilities help companies achieve profitable growth performance

In the report, o9’s RGM Solution also received five ‘Best-in-Class’ distinctions, which include:

-    Enterprise Planning IBP/S&OP Capabilities

-    Analytics Visualization

-    Artificial Intelligence (AI)

-    RGM UX

-    RGM-Supply Chain Connectivity

To download o9’s specific EPx Vendor Panorama excerpt, click here.

Note:  The POI EPx Vendor Panorama is available as a gated report through the Promotion Optimization’s membership portal: https://poinstitute.com/membership.

The APEX model

In a world of volatility, APEX is the answer

The AI-powered operating model that helps enterprises thrive in the VUCA era. The o9 Digital Brain unifies planning, forecasting, and execution — powered by AI.

About the authors

o9

o9

The Digital Brain Platform

o9 Solutions is a leading Enterprise Knowledge and AI-powered platform helping companies build Agile, Adaptive & Autonomous Planning & Execution Models for transforming enterprise decision-making in environments of rising volatility and uncertainty. Whether it is improving forecast accuracy, matching demand and supply and driving collaboration across the multi-tier supply chain to improve resilience at optimal costs and inventory, or optimizing new product and commercial initiatives to drive revenue growth and margins, decision-making processes from long-range to tactical to execution horizon can be made faster and smarter and connected on o9’s Digital Brain Platform.
o9 brings together game-changing technology innovations — such as innovative enterprise knowledge graph modeling, big data analytics, advanced algorithms for forecasting, demand/supply balancing, scenario planning, real time learning, collaboration, generative and agentic AI, easy-to-use interfaces and cloud-based delivery, and innovative management methods — as well as organization, process and change management best practices to transform decision-making speed and intelligence.

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