May 26, 2025
Rethinking Demand Planning [Episode 02] Making a good plan
A good plan starts with understanding and mapping your demand flows—but what exactly is a demand flow?
In this episode, we explore demand as a river with multiple currents, each flowing at different speeds based on forecastability and volatility. Treating all demand flows as a monolith leads to reactive planning and loss of control. We illustrate this with the impact of the 2020 pandemic on the food and beverage distribution industry.
With o9’s AI-powered platform, businesses can identify, forecast, and optimize demand flows for smarter planning.
Learn why history can be a bad predictor of demand
See how demand flow mapping improves supply chain resilience
Discover how o9 helps businesses make better plans
Learn more about the o9 Demand Planning software
Building a superior forecasting model with AI/ML. Download the guide












