aim10x Amsterdam - 2 - Identifying Business Problems with COTY

Coty, a global beauty company known for its iconic brands in cosmetics and fragrances, shared its approach to digital transformation at aim10x Amsterdam 2024. Dan Smith, VP of Supply Consumer Beauty & E2E Planning Transformation, discussed how Coty identified its most pressing capability gaps to lay a strong foundation for their transformation journey. Coty’s strategic approach demonstrates the importance of defining a clear business need to achieve successful outcomes and deliver immediate value.

This presentation is from aim10x Amsterdam 2024, part of o9 Solutions’ series of one-day events for senior supply chain and IT leaders in twelve major cities worldwide.

Explore key takeaways from aim10x Amsterdam 2024: /articles/customer-insights-from-aim10x-amsterdam-2024/

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