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Marketing Effectiveness & Planning

Invest in marketing and planning that works for you

Allocate budgets, and build bottom-up marketing activity plans with instant insight into the likely performance outcomes that plan will deliver.

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Arla Foods
Marks & Spencer
Molson Coors
Samsung SDS
Toyota
Prada
T-Mobile
Starbucks
Arla Foods
Marks & Spencer
Molson Coors
Samsung SDS
Toyota
Prada
T-Mobile
Starbucks
Trusted by leaders across industry verticals

Scale your marketing strategies with deep consumer and customer performance insight to maximize the value of your investments.

Marketing Effectiveness & Planning

Make smarter marketing investment decisions

With o9, your marketing strategy and activity plans are underpinned by data-driven knowledge of return on marketing investment, specific to your products and markets. The o9 platform makes it easy to allocate budgets, and build bottom-up marketing activity plans with instant insight into the likely performance outcomes that plan will deliver.

O9 features
O9 features
Marketing Effectiveness & Planning

Make smarter marketing investment decisions

With o9, your marketing strategy and activity plans are underpinned by data-driven knowledge of return on marketing investment, specific to your products and markets. The o9 platform makes it easy to allocate budgets, and build bottom-up marketing activity plans with instant insight into the likely performance outcomes that plan will deliver.

O9 whitepaper ipa mockup

A collaborative white paper with the Institute of Practitioners in Advertising (IPA) and o9 Solutions

Learn the key capabilities needed to maximize the effectiveness of commercial investments and brand growth.

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Integrate predictive planning and tracking tools to manage the performance of your marketing plans.

Why customers
choose :o9

ROI on marketing initiatives

Simulate the P&L impact of different marketing investment scenarios and recommendations based on short and long-term KPIs at strategic and tactical levels.

Optimize plans

One system of record for all your marketing plans and budget changes, with built-in post-event ROI measurement, and automated suggestions for how to optimize plans.

Boost sales

Quickly generate an in-depth understanding of different consumer segments from our Enterprise Knowledge Graph (EKG). Predict new purchasing drivers of your consumers and target optimal audience sentiment.

1 / 5

Trusted by the world’s leading companies

company-Dr. Athina Kanioura

"So with IBP, what we are achieving now is one single source of truth. Everyone aligns behind one number, with the ultimate accountability for IBP being the general manager. So you take the power out of the functions and give it to the general manager to run the business as they see fit, which is unbelievable."

Dr. Athina Kanioura
Dr. Athina KaniouraChief Strategy and Transformation Officer
company-Brady Coady

"o9 is moving the team’s workload and energy away from executing mundane, tedious tasks like determining how many units of each SKU go to each store every single week. We're moving them upstream into preseason planning, into developing strategy, and then the system executes automatically."

Brady Coady
Brady CoadyAssociate Vice President of Allocations and Merchandise
company-Chris Fink

"We are seeing about a 50% scrap reduction. And that is driven by the fact that we have a line of sight now to our customer forecasts, and we're making decisions to avoid bringing in excess inventory or inventory we don't need."

Chris Fink
Chris FinkGlobal Supply Chain Manager
company-Vijay Guliam

"Our goal is to achieve 80% of touchless operations. What we mean by that is taking away a lot of the manual operations, enabling automation [...] Through the work with o9, we've eliminated them, and now these manual operations are mostly a thing of the past."

Vijay Guliam
Vijay GuliamHead of Technical Programs
company-Bill Grah

"The o9 platform makes our decision-making much faster. It’s also giving us a better and deeper understanding of the analytics, the cost of decisions, and now when we make those decisions, there’s a much higher degree of confidence that we actually execute."

Bill Grah
Bill GrahDirector of S&OP
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Invest with confidence in your marketing initiatives

Schedule a free call with us.

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