Scale your marketing strategies with deep consumer and customer performance insight to maximize the value of your investments
Allocating marketing budgets effectively is essential to reach your target customers in the right place, at the right time, and grow your brand.
Marketers face more choices than ever with how to invest across growth initiatives, whether above the line (ATL) such as ads or below the line (BTL) such as point-of-sale materials. Few marketing effectiveness solutions consider the long-term impact these initiatives have across the value chain and against other investments.
Make smarter marketing investment decisions
With o9, your Marketing strategy and activity plans are underpinned by data-driven knowledge of return of marketing investment, specific to your products and markets.
The o9 platform makes it easy to allocate budgets, and build bottom-up marketing activity plans with instant insight into the likely performance outcomes that plan will deliver.
Our platform combines a best-in-class econometric and ROI analytics modeling capability with a full workflow and initiative planning system that can be used by your marketers and agency partners. Enabling you to translate strategy to action, so you can quickly make tactical adjustments to plans, beat your target, and sustainably meet consumer needs.
Why customers are choosing o9 for their Marketing Effectiveness and Planning strategies
Simulate the P&L impact of different marketing investment scenarios and recommendations based on short and long-term KPIs at strategic and tactical levels. Know how to get the most ROI from all of your marketing initiatives.
One system of record for all your marketing plans and budget changes, with built-in post-event ROI measurement, and automated suggestions for how to optimize plans.
Quickly generate an in-depth understanding of different consumer segments from our enterprise knowledge graph. Predict new purchasing drivers of your consumers and pinpoint the right time to target optimal audience sentiment to generate sales.
o9’s Marketing Effectiveness and Planning capabilities integrate predictive planning, and tracking tools to manage the performance of your marketing plans
Optimal marketing plans across channels and periods to hit brand growth targets
In-depth consumer insight across different segments
Understand different consumer touchpoints to garner traffic
Get precise performance measurements of your marketing investments
Track your marketing plans and see how they perform against competitors
Practical cross-departmental collaborative tools
Take the first step to investing with confidence in marketing that works for your business