Marketing Effectiveness and Planning Software
Invest with confidence in marketing that works for your business
Trusted by leaders across industry verticals
Scale your marketing strategies with deep consumer and customer performance insight to maximize the value of your investments
Allocating marketing budgets effectively is essential to reach your target customers in the right place, at the right time, and grow your brand.
Marketers face more choices than ever with how to invest across growth initiatives, whether above the line (ATL) such as ads or below the line (BTL) such as point-of-sale materials. Few marketing effectiveness solutions consider the long-term impact these initiatives have across the value chain and against other investments.
Make smarter marketing investment decisions
With o9, your Marketing strategy and activity plans are underpinned by data-driven knowledge of return of marketing investment, specific to your products and markets.
The o9 platform makes it easy to allocate budgets, and build bottom-up marketing activity plans with instant insight into the likely performance outcomes that plan will deliver.
Our platform combines a best-in-class econometric and ROI analytics modeling capability with a full workflow and initiative planning system that can be used by your marketers and agency partners. Enabling you to translate strategy to action, so you can quickly make tactical adjustments to plans, beat your target, and sustainably meet consumer needs.
Top reasons
Why customers are choosing o9 for their Marketing Effectiveness and Planning strategies
Simulate the P&L impact of different marketing investment scenarios and recommendations based on short and long-term KPIs at strategic and tactical levels. Know how to get the most ROI from all of your marketing initiatives.
One system of record for all your marketing plans and budget changes, with built-in post-event ROI measurement, and automated suggestions for how to optimize plans.
Quickly generate an in-depth understanding of different consumer segments from our enterprise knowledge graph. Predict new purchasing drivers of your consumers and pinpoint the right time to target optimal audience sentiment to generate sales.
Use cases
o9’s Marketing Effectiveness and Planning capabilities integrate predictive planning, and tracking tools to manage the performance of your marketing plans
- Optimal marketing plans across channels and periods to hit brand growth targets
- In-depth consumer insight across different segments
- Understand different consumer touchpoints to garner traffic
- Get precise performance measurements of your marketing investments
- Track your marketing plans and see how they perform against competitors
- Practical cross-departmental collaborative tools
"We are seeing about a 50% scrap reduction. And that is driven by the fact that we have a line of sight now to our customer forecasts, and we're making decisions to avoid bringing in excess inventory or inventory we don't need."
Global Supply Chain Manager
"What's really succeeding with us is the idea of the connection to the data and a best-in-class UX/UI, so the people that use the business can really make an impact."
Chief Strategy & Technology Officer
"With o9, we had visibility and we were able to save on overtime. So we’re talking about unprecedented volumes and we didn't have to throw unproductive volume or dollars to that. We were able to do it properly. "
Demand Planning Manager
"Now when we hear things like, "This has been the most important improvement or biggest improvement to my mental health" to "I have never, ever have to tell a customer I'm out of something." Those are the moments when you know we have got it right."
Vice President of Engineering and Quality Assurance
"The o9 platform makes our decision-making much faster. It’s also giving us a better and deeper understanding of the analytics, the cost of decisions, and now when we make those decisions, there’s a much higher degree of confidence that we actually execute."
Director of S&OP
