This website does not support Internet Explorer. Please, switch to Edge, Chrome, or Firefox browser to view this page.

Learn about IE support
a cluster of green dots formulating a spike graph checkpoint on white backgroundMarketing Effectiveness & Planning

Invest in marketing and planning that works for you

Allocate budgets, and build bottom-up marketing activity plans with instant insight into the likely performance outcomes that plan will deliver.

Npi planning (1)
Arla Foods
Marks & Spencer
Kubota
Molson Coors
PepsiCo
Anheuser-Busch InBev
Toyota
Mondelez International
Arla Foods
Marks & Spencer
Kubota
Molson Coors
PepsiCo
Anheuser-Busch InBev
Toyota
Mondelez International
Trusted by leaders across industry verticals

Scale your marketing strategies with deep consumer and customer performance insight to maximize the value of your investments.

Marketing Effectiveness & Planning

Make smarter marketing investment decisions

With o9, your marketing strategy and activity plans are underpinned by data-driven knowledge of return on marketing investment, specific to your products and markets. The o9 platform makes it easy to allocate budgets, and build bottom-up marketing activity plans with instant insight into the likely performance outcomes that plan will deliver.

O9 features
O9 features
Marketing Effectiveness & Planning

Make smarter marketing investment decisions

With o9, your marketing strategy and activity plans are underpinned by data-driven knowledge of return on marketing investment, specific to your products and markets. The o9 platform makes it easy to allocate budgets, and build bottom-up marketing activity plans with instant insight into the likely performance outcomes that plan will deliver.

O9 whitepaper ipa mockup

A collaborative white paper with the Institute of Practitioners in Advertising (IPA) and o9 Solutions

Learn the key capabilities needed to maximize the effectiveness of commercial investments and brand growth.

I agree to the privacy policy.

Integrate predictive planning and tracking tools to manage the performance of your marketing plans.

Why customers
choose :o9

ROI on marketing initiatives

Simulate the P&L impact of different marketing investment scenarios and recommendations based on short and long-term KPIs at strategic and tactical levels.

Optimize plans

One system of record for all your marketing plans and budget changes, with built-in post-event ROI measurement, and automated suggestions for how to optimize plans.

Boost sales

Quickly generate an in-depth understanding of different consumer segments from our Enterprise Knowledge Graph (EKG). Predict new purchasing drivers of your consumers and target optimal audience sentiment.

1 / 5

Trusted by the world’s leading companies

company-Dr. Athina Kanioura

"So with IBP, what we are achieving now is one single source of truth. Everyone aligns behind one number, with the ultimate accountability for IBP being the general manager. So you take the power out of the functions and give it to the general manager to run the business as they see fit, which is unbelievable."

Dr. Athina Kanioura
Dr. Athina KaniouraChief Strategy and Transformation Officer
company-Chris Fink

"We are seeing about a 50% scrap reduction. And that is driven by the fact that we have a line of sight now to our customer forecasts, and we're making decisions to avoid bringing in excess inventory or inventory we don't need."

Chris Fink
Chris FinkGlobal Supply Chain Manager
company-Vijay Guliam

"Our goal is to achieve 80% of touchless operations. What we mean by that is taking away a lot of the manual operations, enabling automation [...] Through the work with o9, we've eliminated them, and now these manual operations are mostly a thing of the past."

Vijay Guliam
Vijay GuliamHead of Technical Programs
company-Bill Grah

"The o9 platform makes our decision-making much faster. It’s also giving us a better and deeper understanding of the analytics, the cost of decisions, and now when we make those decisions, there’s a much higher degree of confidence that we actually execute."

Bill Grah
Bill GrahDirector of S&OP
company-Brady Coady

"o9 is moving the team’s workload and energy away from executing mundane, tedious tasks like determining how many units of each SKU go to each store every single week. We're moving them upstream into preseason planning, into developing strategy, and then the system executes automatically."

Brady Coady
Brady CoadyAssociate Vice President of Allocations and Merchandise
Request a demo o9

Invest with confidence in your marketing initiatives

Schedule a free call with us.

+31

I agree to the privacy policy.

Resources

View our related articles, white papers, use cases & videos

resource25 min

RGM White Paper | How to Digitalize Your Commercial Planning Process with Revenue Growth Management

O9 whitepaper rgm core 2 mockup
resource25 min

Planning Imperatives for Efficient Growth

O9 whitepaper efficient growth mockup 2
video1 min

o9 Short-term Commercial Initiative Management

Auto draft thumbnail
video4 min

How o9 Solutions is helping Arla Foods transform its revenue management

Auto draft thumbnail
resource20 min

The future of trade promotions

O9 whitepaper rgm trade promotions 2 mockup
video4 min

What makes o9's RGM solution unique for CPG companies?

Auto draft thumbnail
resource50 min

Quality Brand Growth in the Age of Disruption

O9 whitepaper ipa mockup
video2 min

What is Revenue Growth Management (RGM)?

What is revenue growth management (rgm)? thumbnail
resource20 min

Multi-Tier Supply Chain Risk Management

Srm pov mockup
resource

Striking the Balance: Hybrid Planning Strategies in Integrated Paper and Packaging

O9 whitepaper wppp mockup 1
video7 min

The o9 Cybersecurity Advantage: Unlocking the Secrets of Top-Ranked Security

Auto draft thumbnail
resource10 min

aim10x Magazine - 2024 E1

Aim10x magazine 2024e1 mockup
Solutions

Explore related solutions powered by the o9 Digital Brain

Solutions

Explore related solutions powered by the o9 Digital Brain

Revenue Forecasting & Gap Closure

Consumer Pricing & Promotions Planning

Key Account Planning & Customer Collaboration

Strategic P&L Planning

New Product Innovation & Assortment Planning

Pricing, Yield, & Markdown Management

Revenue Growth Management

Commercial Analytics

Marketing Effectiveness & Planning

B2B Pricing, Incentives & Deal Planning

Annual Operating Plan (AOP) & Budgeting

Allocation Planning

Revenue Forecasting & Gap Closure

Consumer Pricing & Promotions Planning

Key Account Planning & Customer Collaboration

Strategic P&L Planning

See more