o9 Successfully Concludes o9 Walks 2024, resulting in Planting of 12,435 Trees

As part of the initiative, o9 hosted a walkathon in Bangalore and partnered with WaterAid India to support water sanitation and hygiene projects across the country

DALLAS / INDIA, June 25, 2024 –  o9, a leading enterprise AI software platform provider for transforming planning and decision-making, is thrilled to announce the successful conclusion of o9 Walks 2024, a 31-Day Step Challenge, one of o9’s flagship social impact initiatives that is aligned to the organization’s commitment and progress towards promoting water conservation and environmental sustainability. The event took place throughout the month of May and the success of o9 Walks is attributed to the support and collaboration of almost 3900 participants across the globe.

As a result of o9’s commitment to plant a tree for every 50,000 steps taken during the challenge, o9 Walks 2024 has amassed 605 million steps, resulting in the planting of 12,435 trees in Brazil. Trees were planted through the Sowing Water project by IPÊ - Institute for Ecological Research, which focuses on forest restoration and conservation practices to improve the Cantareira System.

o9 partnered with WaterAid India to support water, sanitation, and hygiene projects across India. As participants collectively reached milestones in the challenge, o9 unlocked funds to support various projects to improve water sanitation practices in the country. This collaboration has already made a measurable impact, as o9 is going to sponsor numerous initiatives such as a handwashing station in a government school to improve its sanitation facilities, the training of women on water quality testing, along with providing them with a water testing kit, the construction of soak pits for water conservation, aimed at replenishing groundwater reserves and mitigating the effects of water scarcity in communities, and the development of a rainwater harvesting unit.

As part of the o9 Walks initiative, o9 hosted a Walkathon event at Prestige Technostar in Brookefield, Bangalore, on May 11, 2024, to support clean water projects in India. The event aimed to address water and sanitation crises through sustainable initiatives. With more than 800 participants joining the walkathon to demonstrate their commitment to a sustainable future, the event was a huge success.

The primary focus of the challenge was to address the global water crisis, with specific efforts directed towards the Cantareira System in Brazil, known as one of the largest water supply systems on the planet. By encouraging participants to walk and accumulate steps, o9 aimed to raise awareness and take tangible steps towards reversing the degradation of water bodies in the region through changes in land use.

To amplify the impact of o9 Walks, the team leveraged social media by promoting the hashtag #o9walks and planted ten trees for every post that used the hashtag. Additionally, weekly social media mini-challenges were conducted throughout the month, allowing participants to win prizes for engaging with the campaign.

Looking ahead, o9 is committed to making future editions of o9 Walks even more remarkable. The company anticipates that the next edition, scheduled for 2025, will encourage all fitness enthusiasts and environmental advocates to mark their calendars and join us on this exciting journey.

We are thrilled to witness the success of organizing the o9 Walkathon in Bangalore, uniting individuals, families, and colleagues to champion significant environmental causes," said Siddhartha Niyogi, MD and CEO of o9 India. With our o9 Walks initiative, our goal is to contribute meaningfully by backing clean water projects in India. We invite everyone to join us in our future o9 Walks initiatives and contribute towards a sustainable future."

"We are incredibly proud of the global community's response to o9 Walks 2024," stated Igor Rikalo, COO at o9.  “The enthusiasm and dedication shown by participants this year has raised awareness about the critical need for water conservation and resulted in tangible environmental benefits. We thank all participants, employees, friends, families, partners, and clients for their active participation and support of the o9 Walks challenge. As a sustainability-focused company, we enable businesses to optimize resource usage and reduce their environmental impact. We understand the pressing importance of preserving our ecosystem, particularly in the context of the ongoing global water crisis. We are committed to continuing our efforts to champion sustainability and contribute positively to the environment."

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