May 12, 2025
1 read min
DALLAS, May 12, 2025 – o9, a leading enterprise AI software platform provider for transforming planning and decision-making, today announced its partnership with JD Sports Fashion to transform its Assortment Planning capabilities.
JD Sports Fashion is a UK-based global omnichannel retailer that operates more than 970 stores across Europe. With a focus on future expansion, JD Sports Fashion needed to unlock efficiencies in its operations and scale best practices across the business. The retailer recognizes the importance of leveraging technology to ensure its growth is sustainable and profitable, and sought a technology partner to transform its Assortment Planning capabilities.
o9’s AI-powered platform was selected because of its technology’s flexibility and scalability. This will enhance JD Sports Fashion’s Assortment Planning capabilities to become more data-driven, automated, and agile. The o9 platform will be implemented across JD Sports Fashion, Size?, and HIP brands with the goal of optimizing inventory assortment, reducing markdowns, and maximizing store profitability.
“In today’s ever-changing business environment, building an agile customer offering tailored to local needs, that is delivered with speed and efficiency, is critical to keeping a competitive edge,” said Wim van Aalst, Chief Supply Chain Officer, JD Sports Fashion. “As we continue growing our business, we look forward to partnering with o9 as they understand our business model and our unique requirements to enhance our Assortment Planning capabilities.”
Chakri Gottemukkala, o9’s Co-Founder and CEO, said, “As retailers continue to seek ways to build greater resiliency to mitigate potential risks and pursue emerging opportunities, we’re pleased to work with JD Sports Fashion to provide planning solutions that further enhance agility as the company continues to expand its global footprint.”
About the authors
o9
The Digital Brain Platform
o9 Solutions is a leading Enterprise Knowledge and AI-powered platform helping companies build Agile, Adaptive & Autonomous Planning & Execution Models for transforming enterprise decision-making in environments of rising volatility and uncertainty. Whether it is improving forecast accuracy, matching demand and supply and driving collaboration across the multi-tier supply chain to improve resilience at optimal costs and inventory, or optimizing new product and commercial initiatives to drive revenue growth and margins, decision-making processes from long-range to tactical to execution horizon can be made faster and smarter and connected on o9’s Digital Brain Platform.
o9 brings together game-changing technology innovations — such as innovative enterprise knowledge graph modeling, big data analytics, advanced algorithms for forecasting, demand/supply balancing, scenario planning, real time learning, collaboration, generative and agentic AI, easy-to-use interfaces and cloud-based delivery, and innovative management methods — as well as organization, process and change management best practices to transform decision-making speed and intelligence.
