August 12, 2025
Voices of Growth - Rethinking Growth and Commercial Strategy with Alberto Levy
In the first episode of Voices of Growth, o9 Executive Council member Francisco Crespo sits down with Alberto Levy, EVP Global Marketing at Grupo Bimbo, for a candid conversation on what it takes to drive sustainable, consumer-led growth at scale in the modern age.
Levy oversees more than 500 marketers across 39 countries. At Grupo Bimbo, the world’s largest bakery, he’s helping to lead a transformation that reimagines the brand’s role in people’s lives, reshapes how teams collaborate, and rethinks how data, insights, and technology are used to plan and grow.
Their conversation spotlighted three core themes shaping modern growth strategy: the urgency of consumer-centricity, the challenge of breaking internal silos, and the need to build integrated, responsive ecosystems that work at enterprise scale.
