How Did Barilla Lay the Groundwork for a Successful Planning Transformation?

Strong preparation is key to unlocking the full value of digital planning. In this session, Barilla will share how they laid the groundwork for a successful transformation — from establishing a clear operating model to aligning stakeholders and investing in the right capabilities early on.

Learn about the critical preparation steps that enabled Barilla to accelerate deployment, drive stronger user adoption, and deliver measurable business impact from the start.

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