July 2, 2025
Gearing Up for Growth: Canyon’s Journey to Customer-Centric Excellence
As the first direct-to-consumer cycling brand, Canyon is on a mission to become the industry’s most inspiring and innovative player by 2026. But delivering on that ambition requires more than performance on the road: it demands precision in planning and forecasting to ensure customers receive the right products when and where they need them.
In this session, Paul Tips, Canyon’s Product Owner, shares how the company reimagined their planning foundation, embraced a data-driven and collaborative operating model, and unified demand and supply through advanced cognitive planning.
