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Control Tower

Control Tower Software for Enterprises

The Supply Chain Control Tower on the o9 Digital Brain enables organizations to sense disruption early, understand its true business impact, and act decisively across planning and execution.

The Mosaic Company
Kyowa Kirin
Nexperia
PepsiCo
Canadian Tire
Levi Strauss & Co.
Eckes-Granini Group
Hewlett Packard Enterprise
ExxonMobil
The Mosaic Company
Kyowa Kirin
Nexperia
PepsiCo
Canadian Tire
Levi Strauss & Co.
Eckes-Granini Group
Hewlett Packard Enterprise
ExxonMobil
The Mosaic Company
Kyowa Kirin
Nexperia
PepsiCo
Canadian Tire
Levi Strauss & Co.
Eckes-Granini Group
Hewlett Packard Enterprise
ExxonMobil

UNLOCKING BILLIONS IN VALUE FOR CLIENTS IN 30+ INDUSTRIES

Key Differentiators

Why Leaders Choose o9’s Control Tower

By combining real-time visibility, decision intelligence, and hyper-collaboration, the Control Tower transforms fragmented operations into a coordinated, outcome-driven operating model.

  • Sense and Translate Disruption

    The o9 Control Tower continuously senses disruptions across internal and external data sources, including weather events, port congestion, supplier delays, and demand surges.

    More importantly, it translates raw signals into business impact. Planners can immediately see which customer orders, shipments, or production plans are at risk and why. This turns real-time visibility into actionable knowledge rather than noise.

  • Solve and Execute in One Flow

    When exceptions arise, the Control Tower does not stop at alerts.

    The platform prescribes multiple resolution options based on pre-configured scenarios — such as expediting, reallocating inventory, or reprioritizing orders — and enables users to execute decisions directly within the platform. This visibility layer sits on top of existing systems, breaking down functional silos and ensuring that decisions are both informed and executable.

  • Hyper-Collaboration Across the Value Chain

    o9 enables structured, data-driven collaboration not only across internal teams but also with customers and suppliers.

    This Customer Collaboration 2.0 model replaces fragmented email chains and spreadsheets with shared context, aligned priorities, and auditable decision trails. When exceptions occur, all stakeholders work from the same data and assumptions, dramatically reducing resolution time and friction.

  • Pre-Alert Exception Management

    Unlike legacy tools that react only after issues occur, the o9 Control Tower proactively identifies risks before they escalate.
    For example, the platform can compare planner overrides against agreed-upon policies to detect early signs of misalignment between strategy and execution. By surfacing potential disconnects before they become urgent alerts, organizations can intervene earlier and avoid costly downstream consequences.

    [whitepaper]

    o9 Control Tower: Hyper-Collaboration and Right-Time Decision-Making

    Fostering real-time visibility and streamlined communication across Planning, Execution teams, and customers, organizations can swiftly adapt to unforeseen challenges and maintain high service levels.

Control tower

o9's Control Tower

The technology that can transform your business, driving greater performance and higher profitability, is the o9 Supply Chain Control Tower.

  • Sense: Detect internal as well as external demand and supply disruptions.
  • Translate: Understand the risks and determine the impact and significance to the business in real-time.
  • Solve: Provide decision support by prescribing resolutions (multiple pre-configured alternatives) or automating prescribed resolutions.
  • Execute: Connecting all functions by breaking down silos and enabling process orchestration.
  • Learn: Learn from the decisions taken to adjust resolution protocols.

Examples of Business Value
Achieved with o9

This supplier faced significant fines from OEMs due to unmet delivery commitments and lacked visibility into material flows across its network.

By implementing the o9 Control Tower with Project44 integration, the company gained real-time insight into in-transit orders and material constraints. Standardized scenario planning (such as Premium vs. Standard freight) allowed planners to release inventory to production based on in-transit visibility rather than warehouse receipt, reducing inventory while improving service.

featured insights

Related Resources
& White Papers

what customers say

Driving Real
Enterprise Value

Citizen Watch America

"I’ve never worked with a company that had a better group of people. “They’re very invested in our solution and making sure we see a return on investment. It’s a continual improvement process. They look at our win as their win."

Glenn Pascrel

EVP of Merchandise Planning and Allocation

PepsiCo

"So with IBP, what we are achieving now is one single source of truth. Everyone aligns behind one number, with the ultimate accountability for IBP being the general manager. So you take the power out of the functions and give it to the general manager to run the business as they see fit, which is unbelievable."

Dr. Athina Kanioura

Chief Strategy and Transformation Officer

Starbucks

"Now when we hear things like, This has been the most important improvement or biggest improvement to my mental health to I have never, ever have to tell a customer I'm out of something. Those are the moments when you know we have got it right."

Jayabindu Singh

Vice President of Engineering & Quality Assurance

Discover our platform

Live Demo with an o9 Expert

Get a personalized walkthrough with an o9 solution specialist and see how to drive faster, smarter planning decisions across your enterprise.

Discover the platform

Take a Tour

See how the o9 Digital Brain unifies planning, forecasting, and execution through AI-driven intelligence.

Use Cases

Explore in-depth
o9's Supply Chain Planning Use Cases

Supply Chain Planning

Stop value leakage and accelerate cross-functional decisions with o9.

SCP - Supply Chain Analytics

Supply Chain Analytics

SCP - Production Schelduling

Production Scheduling

SCP - Multi-echelon inventory Optimization

Multi-Echelon Inventory Optimization (MEIO)

industries

Tailored to 

every industry

FAQ Control Tower

A supply chain control tower is a centralized capability that monitors, analyzes, and orchestrates supply chain execution across orders, inventory, logistics, and partners in near real time.