December 13, 2023
30 min Listen
Francisco Crespo provides guidance on how to optimize your business through revenue growth management opportunities.
According to PwC, nearly 80% of American consumers say that speed, convenience, knowledgeable help, and friendly service are the most important elements of a positive customer experience. The increasingly sophisticated consumer, along with these heightened expectations, is changing the way business leaders think about how to approach growth strategies.
Simply relying on the traditional levers of promotion is not enough to win the customer’s attention. With Ernst and Young reporting that around 70% of trade promotions lose money, it is clear that as business becomes increasingly complex and unpredictable, the separation of planning and execution functions can help provide clarity through a more holistic view of growth for promotional activities, pricing strategies, and assortment planning.
How can businesses untangle planning from execution to reach consumer expectations and achieve their growth targets in the new year?
In this episode, host Caleb Masters is joined by Francisco Crespo, former Chief Growth Officer at The Coca-Cola Company, to discuss:
- His career journey to becoming the Chief Growth Officer at The Coca-Cola Company.
- Why increasing consumer expectations are adding to the complexity of today's growth marketing efforts.
- The importance of combining integrated planning with focused execution to achieve growth targets.
- How to overcome the hurdles of optimizing your business through revenue growth management opportunities.
About the authors
o9
The Digital Brain Platform
o9 Solutions is a leading Enterprise Knowledge and AI-powered platform helping companies build Agile, Adaptive & Autonomous Planning & Execution Models for transforming enterprise decision-making in environments of rising volatility and uncertainty. Whether it is improving forecast accuracy, matching demand and supply and driving collaboration across the multi-tier supply chain to improve resilience at optimal costs and inventory, or optimizing new product and commercial initiatives to drive revenue growth and margins, decision-making processes from long-range to tactical to execution horizon can be made faster and smarter and connected on o9’s Digital Brain Platform.
o9 brings together game-changing technology innovations — such as innovative enterprise knowledge graph modeling, big data analytics, advanced algorithms for forecasting, demand/supply balancing, scenario planning, real time learning, collaboration, generative and agentic AI, easy-to-use interfaces and cloud-based delivery, and innovative management methods — as well as organization, process and change management best practices to transform decision-making speed and intelligence.
