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Already in use by many CPG and retail companies, this first-of-its-kind offering connects commercial and marketing data into the overall planning and decision-making processes
DALLAS, Feb. 14, 2023 – o9, a leading enterprise AI software platform provider for transforming planning and decision-making, today announced that it has integrated a full suite of Revenue Growth Management (RGM) solutions into its AI/ML-powered Digital Brain platform, helping consumer packaged goods (CPG) companies and retailers optimize their commercial planning, tracking, predictions, P&L, and post-event analysis.
o9’s next-generation RGM offering is the first of its kind, connecting commercial and marketing data to an organization’s overall planning and decision-making processes. Users benefit from full visibility into commercial and trade promotion initiatives; optimized consumer pricing, promotions, assortment and marketing investments; improved revenue forecasting and gap closure capabilities; and long-term strategic revenue planning processes.
Today, some of the world’s largest retail and CPG organizations, including the multinational dairy brand Arla Foods, rely on o9’s RGM capabilities to optimize trade investments, simulate consumer responses, and align pricing strategies. o9’s unified platform also supports integrated business planning capabilities by seamlessly combining insights across pricing, promotions, assortment, and revenue forecasting into a cohesive plan that can be aligned to business-wide objectives and KPIs.
“There are so many external factors–from economic outlooks to consumer preferences–that have a direct impact on commercial and marketing initiatives,” said Chakri Gottemukkala, CEO and Co-Founder of o9. “It’s becoming increasingly critical for companies to be able to navigate a business environment that is growing more complex. As such, there is a significant need for an integrated RGM solution that is scalable, supports multiple planning capabilities and enables cross-department collaboration to help companies keep up with consumer demand and expectations. Our unique RGM offering allows teams across commercial, marketing, finance and supply chain functions to seamlessly collaborate, plan more effectively and improve the impact of their strategic commercial investments.”
Learn more about o9 at www.o9solutions.com.
About the authors
o9
The Digital Brain Platform
o9 Solutions is a leading Enterprise Knowledge and AI-powered platform helping companies build Agile, Adaptive & Autonomous Planning & Execution Models for transforming enterprise decision-making in environments of rising volatility and uncertainty. Whether it is improving forecast accuracy, matching demand and supply and driving collaboration across the multi-tier supply chain to improve resilience at optimal costs and inventory, or optimizing new product and commercial initiatives to drive revenue growth and margins, decision-making processes from long-range to tactical to execution horizon can be made faster and smarter and connected on o9’s Digital Brain Platform.
o9 brings together game-changing technology innovations — such as innovative enterprise knowledge graph modeling, big data analytics, advanced algorithms for forecasting, demand/supply balancing, scenario planning, real time learning, collaboration, generative and agentic AI, easy-to-use interfaces and cloud-based delivery, and innovative management methods — as well as organization, process and change management best practices to transform decision-making speed and intelligence.
