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Transforming New Balance’s supply chain with o9

Streamlining global operations: New Balance's journey to intelligent Supply Chain planning.

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Valeo
Kubota
Kroger
ocyo consulting
Skechers
Philips
DS Group
Fanatics
Campbell's
Bass Pro Shops
Coca-Cola Bottlers Japan
Helen of Troy
Valeo
Kubota
Kroger
ocyo consulting
Skechers
Philips
DS Group
Fanatics
Campbell's
Bass Pro Shops
Coca-Cola Bottlers Japan
Helen of Troy

PROVEN VALUE DELIVERY ACROSS 30+ INDUSTRIES

Founded on American craftsmanship and innovation, New Balance partnered with o9 to tackle its toughest supply chain challenges and deliver measurable business results.

executive summary

Renowned for seamlessly blending functionality with style, the brand has carved out a unique space where performance meets lifestyle. By prioritizing comfort, cutting-edge design, and customization, the company caters to both athletes and everyday consumers, solidifying its position as a trailblazer in niche and mainstream markets.

With growing consumer expectations and rapid market changes, New Balance turned to o9 Solutions to unlock integrated planning across demand forecasting, supply allocation, and scenario management.

1–3%

EBITDA uplift

10x

faster decisions

0

silos

About New Balance

the company

Founded in 1906 in Boston, Massachusetts, New Balance is a symbol of American craftsmanship, innovation, and heritage in athletic footwear and apparel.

Renowned for seamlessly blending functionality with style, the brand has carved out a unique space where performance meets lifestyle. By prioritizing comfort, cutting-edge design, and customization, the company caters to both athletes and everyday consumers, solidifying its position as a trailblazer in niche and mainstream markets.

Case Study

This case study dives into how o9 helped New Balance tackle its toughest supply chain challenges and deliver measurable business results — including a 70% reduction in forecast generation time, enabling faster responses to market changes and customer needs.

implementation

o9 provided an end-to-end planning platform that unified fragmented data from multiple legacy systems, Excel files, and ERP tools into a single source of truth. This consolidation enabled seamless access to accurate, real-time information across all planning functions — hosted on a secure, scalable Microsoft Azure infrastructure.

Tackling Industry Challenges

Challenge

Fragmentation hindered collaboration, real-time visibility, and scalability, resulting in missed opportunities and inefficiencies. 

Solution

Unified data from legacy systems, Excel, and ERP tools into one source of truth — enabling seamless real-time access across all functions.

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Examples of business value achieved with o9

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  • By improving brand’s inventory management, boosting productivity and optimizing the supply chain.

    $1bn+Value delivered in 3 years

  • Ensuring reliable deliveries and customer satisfaction.

    +51%Forecast accuracy

  • Reduced excess stock 
and improved cash flow.

    80%Stockout reduction

  • Automating routine tasks and enabling smarter, faster decisions 

    10xPlanner efficiency

Lessons Learned

what we achieved

New Balance's journey with o9 surfaced four hard-won truths that any organization embarking on large-scale digital transformation.

the conclusion

New Balance's digital transformation journey, powered by :o9 Solutions, despite facing considerable obstacles—such as data migration complexities, resistance to change, and the ambitious Big Bang deployment strategy—the collaboration with o9 led to transformative outcomes. 

The integration of advanced AI/ML-driven planning capabilities, along with real-time exception management, has streamlined operations, reduced forecast generation time, and improved customer satisfaction. Through effective problem-solving, rigorous testing, and strong stakeholder collaboration, New Balance has not only overcome immediate challenges but also set a solid foundation for sustained success. This journey underscores the importance of innovation, adaptability, and strategic foresight in driving meaningful digital transformation. 

Conclusion

the results

New Balance's digital transformation journey, powered by :o9 Solutions, despite facing considerable obstacles—such as data migration complexities, resistance to change, and the ambitious Big Bang deployment strategy—the collaboration with :o9 led to transformative outcomes. 

The integration of advanced AI/ML-driven planning capabilities, along with real-time exception management, has streamlined operations, reduced forecast generation time, and improved customer satisfaction. Through effective problem-solving, rigorous testing, and strong stakeholder collaboration, New Balance has not only overcome immediate challenges but also set a solid foundation for sustained success. This journey underscores the importance of innovation, adaptability, and strategic foresight in driving meaningful digital transformation. 

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