o9 Digital Brain for Personal Care

A multibillion dollar global maker of skin care, makeup, fragrance, and hair care products serving 150 markets, with iconic brands.

This customer had highly Excel and manual-driven supply and demand planning activities, which relied largely on the personal knowledge of each planner. They did not have any master production planning capabilities focusing on operational and strategic horizons.

Sustainability Impact

Reduction of waste due to a decrease in overproduction and avoidance of expedites.

Business Scope Challenges

Manually Intensive Planning

There were difficulties with pulling a consolidated demand picture on a timely basis. This was mainly due to dependency on frequently required manual interventions to estimate the effect of promotions, marketing and new product introductions and a high dependency on spreadsheets.


With o9, they obtained full visibility over their demand picture on an automated single integrated, cloud-native platform.

Material and Capacity Planning

Supply planning/scheduling in APO SNP
and PPDS was primarily a sequential planning process where each stage of the manufacturing network was planned one after the other and material constraints were not integrated.


With o9, a concurrent material and capacity constrained plan (manufacturing and distribution) was enabled, ensuring an integrated, more feasible and better executed plan.

Demand Forecasting

There was a lack of the inclusion of
promotions and product launches in the demand forecasting process.


With o9, new product launch calendars are maintained directly on the platform. This provides a 360 degree view of the forecast in units and dollars, considering internal, and external drivers of demand.

Value Delivery

Key Functionalities Implemented

The Enterprise Knowledge Graph was used to build demand, and supply-knowledge models with master production scheduling.

This allowed for running all key planning processes across operational time horizons between 2 and 12 months in a single integrated and responsive platform.

Systems Replaced


Customer Benefits

Success Factors — 3 reasons why o9 was selected

  1. o9 being the future-proof platform.
  2. The prior success of the Supply Planning Pilot.
  3. o9 having a fully flexible platform rather than a packaged app.

KPI Impacted

  1. Reduction in cost of destruction.
  2. Reduction in inventory and expedite costs.
  3. Improvements in productivity.

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