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Article

Unlocking the Power of a Sustainable Supply Chain

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o9

o9

The Digital Brain Platform

June 2, 2025

5 read min

What does it take to build a truly sustainable supply chain? And what is the real value of embedding sustainability into your planning process? These are important questions, and here we will explore how embracing sustainability can benefit your business, the planet, and the communities you serve. Finally, we will cover how you can start your sustainability journey.

What’s the rush?

Well, first things first, climate change is a pressing issue. It’s not just affecting our personal lives but also shaking the foundations of the global economy. The consequences are far-reaching, from mass migrations to insurance crises, and even threats to lives and livelihoods. A few years ago, many of us might not have known anyone directly impacted by a climate event. Today, it’s almost certain that we all do.

The fight against climate change isn’t a simple yes-or-no decision. Every action counts, and even small contributions can make a significant impact. Customers are becoming more aware of this and are willing to pay a premium for sustainable products because they understand their efforts contribute to a larger cause.

Sustainability is a business imperative

As the world becomes increasingly polarized and the race for higher productivity intensifies, there's a growing recognition among investors that our relentless consumption of resources is unsustainable. We can't keep pushing for higher output without considering the long-term consequences. If we deplete our natural resources, there will be no gold at the end of the productivity rainbow. This realization is driving a shift in how businesses and investors think about growth and sustainability.

Moreover, talented employees are becoming more discerning. They want to work for companies that not only promise a stable career but also actively contribute to a sustainable future. If their employers continue to ignore the impacts of climate change and other environmental concerns, these employees are likely to lose faith and seek opportunities elsewhere. The message is clear: businesses that overlook sustainability will not only face operational challenges but will also struggle to attract and retain top talent.

Incorporating sustainability metrics into your operations is not just a matter of business ethics; it’s a strategic necessity. It’s about more than managing risks - it's about preparing for them and ensuring that every part of the business is aligned and resilient. This holistic approach allows companies to identify and manage hidden costs, such as regulatory fees and carbon levies, that may otherwise go unnoticed. By addressing these costs proactively, businesses can improve efficiency and reduce their environmental impact simultaneously.

Starting your sustainability journey

So, what do you need to start embedding sustainability into your supply chain? It all begins with data. Here’s what you need to consider:

  • Define your goals: What do you hope to achieve with better data visibility? Identify the types of data you need, how it will help you become more sustainable, and its impact on your bottom line. Set long-term targets to guide your journey.
  • Frameworks and calculations: Determine how you’ll calculate sustainability metrics. Use established frameworks to ensure consistency and alignment across teams. These calculations should be integrated into your supply chain planning to break down informational and functional silos.
  • Identify data sources: Pinpoint where your data will come from and identify any gaps. Sometimes, you’ll need granular information that isn’t readily available. In such cases, leverage AI to predict data based on patterns. For example, AI can help estimate the carbon footprint of products.
  • Define processes: Detailed processes are crucial for effective change management. Understand your current processes, envision the desired end state, and outline the necessary steps. Ensure everyone involved knows their roles and the importance of the information they handle.

Winning trust for effective change management

Successful change management relies on building trust in new tools and processes. This trust is essential because it ensures that everyone involved is committed to the change and understands its benefits. To build this trust, it's crucial to involve decision-makers from the very beginning. When those in leadership positions are engaged early, they can provide valuable insights, help shape the direction of the initiative, and become champions for the change within their teams.

Involving decision-makers early ensures their buy-in, which is critical for the smooth adoption of new technologies. When leaders are on board, they can help address any concerns or resistance that may arise from other team members. They can also facilitate agreement on important aspects such as data sources and methods for filling gaps.

Alignment across different teams and departments is also key. Ensuring that everyone is working towards the same goals and understands their roles in the process helps to minimize misunderstandings and conflicts. It also encourages collaboration and the sharing of best practices, which can lead to more innovative solutions and better outcomes.

Moving forward with confidence

With your goals, data, calculations, and processes defined, you’re ready to embark on your sustainability journey. A clear roadmap will reduce uncertainty and help everyone understand what to expect. Remember, you’re not starting from scratch. By using a platform like o9, you can leverage existing frameworks and best practices while making necessary adjustments to accommodate new data and actors in a context that resonates with your company.

By taking these steps, you’ll not only enhance your supply chain but also contribute to a more sustainable future. And that’s something everyone can get behind.

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About the authors

o9

o9

The Digital Brain Platform

o9 Solutions is a leading AI-powered platform for integrated business planning and decision-making for the enterprise. Whether it is driving demand, aligning demand and supply, or optimizing commercial initiatives, any planning process can be made faster and smarter with o9’s AI-powered digital solutions. o9 brings together technology innovations—such as graph-based enterprise modeling, big data analytics, advanced algorithms for scenario planning, collaborative portals, easy-to-use interfaces and cloud-based delivery—into one platform.

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