October 21, 2020
30 min Listen
Saatchi & Saatchi’s CDO explains Amazon’s approach to turning data into actionable insights.
In this episode of Masters of Digital Transformation, Tony Saldanha sits down with Dr. Das Dasgupta, Chief Data Officer of ad agency Saatchi & Saatchi, to discuss how data is made to mimic reality and create the digital twin that allows for the most efficient and value-driving enterprise planning models.
Key Takeaways
- Inside Amazon: A great way to truly understand your company’s supply chain and optimize its processes is to get onto the floor and do it yourself. In this episode, Dr. Das shares his eye-opening experience of spending 3 months working alongside the pickers, packers, and shippers in the Amazon lment Centers which gave him an entirely new understanding of supply chain management.
- The Digital Twin: Data is meaningless if it does not mimic reality, but beyond that, attention to detail is what allows data to drive decision making. Amazon demonstrates this by its dedication to problem-solving and multiple checkpoints to ensure data accuracy.
- Digital Literacy: Problem-solving is in the DNA of Amazon, and Das describes this as the ability to analyze a data set, make a mental picture of what is going on, and to be able to go onto the floor to go look for it. Once this way of thinking is trained and executed across the organization, it can have a significant ROI.
About the authors
o9
The Digital Brain Platform
o9 Solutions is a leading Enterprise Knowledge and AI-powered platform helping companies build Agile, Adaptive & Autonomous Planning & Execution Models for transforming enterprise decision-making in environments of rising volatility and uncertainty. Whether it is improving forecast accuracy, matching demand and supply and driving collaboration across the multi-tier supply chain to improve resilience at optimal costs and inventory, or optimizing new product and commercial initiatives to drive revenue growth and margins, decision-making processes from long-range to tactical to execution horizon can be made faster and smarter and connected on o9’s Digital Brain Platform.
o9 brings together game-changing technology innovations — such as innovative enterprise knowledge graph modeling, big data analytics, advanced algorithms for forecasting, demand/supply balancing, scenario planning, real time learning, collaboration, generative and agentic AI, easy-to-use interfaces and cloud-based delivery, and innovative management methods — as well as organization, process and change management best practices to transform decision-making speed and intelligence.
