Turning Data Into Actionable Insights — The Amazon Model With Das Dasgupta

Saatchi & Saatchi’s CDO explains Amazon’s approach to turning data into actionable insights.

In this episode of Masters of Digital Transformation, Tony Saldanha sits down with Dr. Das Dasgupta, Chief Data Officer of ad agency Saatchi & Saatchi, to discuss how data is made to mimic reality and create the digital twin that allows for the most efficient and value-driving enterprise planning models.

Key Takeaways

• Inside Amazon: A great way to truly understand your company’s supply chain and optimize its processes is to get onto the floor and do it yourself. In this episode, Dr. Das shares his eye-opening experience of spending 3 months working alongside the pickers, packers, and shippers in the Amazon lment Centers which gave him an entirely new understanding of supply chain management.

• The Digital Twin: Data is meaningless if it does not mimic reality, but beyond that, attention to detail is what allows data to drive decision making. Amazon demonstrates this by its dedication to problem-solving and multiple checkpoints to ensure data accuracy.

• Digital Literacy: Problem-solving is in the DNA of Amazon, and Das describes this as the ability to analyze a data set, make a mental picture of what is going on, and to be able to go onto the floor to go look for it. Once this way of thinking is trained and executed across the organization, it can have a significant ROI.

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