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Article

How Marelli Drives Change and Digital Excellence in the Automotive Sector

o9

o9

The Digital Brain Platform

January 20, 2025

2 read min

Join CEO of Marelli, David Slump, as he shares the company’s strategic roadmap through digital transformation amid the evolving dynamics of the automotive industry. Marelli, renowned for its comprehensive range of automotive technologies - from advanced lighting systems to critical electronic components - faces the monumental task of adapting to rapid shifts such as electrification and digital integration.

This blog offers a deep dive into how Marelli is leveraging innovation and strategic partnerships to navigate these changes effectively.

Steering Through Electrification

David Slump highlights Marelli's proactive stance in addressing the automotive industry's shift towards electrification. Unlike many competitors who may focus narrowly on this trend, Marelli adopts a broader approach:

This strategy ensures that Marelli's technologies remain relevant regardless of fluctuations in vehicle powertrain trends, emphasizing the importance of adaptability in their operational approach.

Digital Transformation as a Strategic Roadmap

Marelli’s digital transformation is not merely about adopting new technologies but about fundamentally enhancing how the company operates within a complex global market. David discusses the importance of Marelli’s partnership with o9 Solutions in restructuring their approach:

"We needed a partner to digitize this and make us world class... I believe SIOP is like the heartbeat of an organization... and it’s not as well understood as you would expect from a board down."

By digitalizing its Sales, Inventory, and Operations Planning (SIOP), Marelli aims to synchronize its extensive operations, likening it to the critical rhythm section of a band that keeps the music flowing smoothly.

Challenges Transformed into Opportunities

The transition towards a more digital and integrated supply chain is fraught with challenges, particularly in the face of global disruptions like semiconductor shortages. Slump elaborates on how these challenges are turning into opportunities for Marelli to improve supply chain resilience and reliability:

"The industry right now learned that [the semiconductor crisis] is an end-to-end supply chain problem... We're working on with our customers... looking out more than one year, not at the chip, but the fab."

This forward-thinking approach highlights Marelli’s commitment to long-term planning and collaboration across its supply chain, from raw materials to finished products.

Digital Milestones in the Road Ahead

Looking to the future, Marelli is focused on not only managing the current industry disruptions but also setting the stage for next-generation automotive technologies.

Slump expresses excitement about the potential of design-led innovations and software-defined vehicles, which align with consumer preferences and technological advancements:

Marelli’s journey underlines a comprehensive strategy that integrates digital transformation with practical business operations and forward-looking industry insights.

By focusing on both immediate and future needs, Marelli not only adapts to but also anticipates and shapes industry trends. David Slump’s leadership emphasizes that navigating this transformation requires a blend of technological innovation, strategic foresight, and robust partnerships.

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About the authors

o9

o9

The Digital Brain Platform

o9 Solutions is a leading AI-powered platform for integrated business planning and decision-making for the enterprise. Whether it is driving demand, aligning demand and supply, or optimizing commercial initiatives, any planning process can be made faster and smarter with o9’s AI-powered digital solutions. o9 brings together technology innovations—such as graph-based enterprise modeling, big data analytics, advanced algorithms for scenario planning, collaborative portals, easy-to-use interfaces and cloud-based delivery—into one platform.

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