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Tires

Slashing Backorders by 30%: How a Tire Giant Shifted from Lagging Metrics to Market Intelligence

When a global tire leader struggled with inaccurate forecasts and zero supply visibility, they faced constant stock shortages and missed sales. Discover how they leveraged o9’s AI-powered platform to integrate sell-out data and zip-code level analytics—resulting in a 9.8% boost in forecast accuracy and the agility to respond to market shifts in real time.

This customer had the challenges of having an inaccurate forecast, with a lack of visibility into supply risk and capacity prioritization. Moreover, they were unable to use drivers of demand to better predict the future.

Sustainability impact

Reduction of waste due to a decrease in overproduction and avoidance of expedites.

challenges

Complexity to Clarity

Challenge

The forecast accuracy was low, and lagging indicators were predominantly being used in the forecasting process.

Solution

With o9, the company was able to understand the drivers of demand (dealer/retailer sell-out & channel inventory information, pricing/promotion impacts, zip code level analytics, etc.) and bring those together for faster gap detection and response to changing market conditions.

Value Delivery

Systems Replaced

  • Excel
  • Aspen

Key Functionalities Implemented

The Enterprise Knowledge Graph was used to leverage integrated sales and demand planning, S&OP, and what-if scenario planning.

Moreover, with o9, the company can ensure inclusion of market intelligence and store analytics into the planning processes.

Customer Benefits

success factors

  • Integrated platform with strong collaboration features and the ability to bring in key leading indicators of demand.
  • Very intuitive UI / UX driving user adoption among the sales and planning community.
  • Thought leadership in planning and decision-making.

KPI Impacted

  • Increased forecast accuracy by 9.8% and reduced backorders by 30%.
  • Reduction in missed sales opportunities is driving top-line growth.
  • Reduction of lost sales.
ANALYST REPORT

2026 Gartner® Magic Quadrant™ for Supply Chain Planning Solutions: Discrete Industries Report

o9 has been named a Leader in the 2026 Gartner® Magic Quadrant™ for Supply Chain Solutions for Discrete Industries based on its comprehensive supply chain planning capabilities.

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