This retailer’s merchandise planning system couldn’t keep the pace with brand and channel needs. They experienced disconnected planning processes with suboptimal decision- making, whilst needing to manage sales for a mix of new and existing products.
o9 Digital Brain for Hardlines
World retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment for more than 50 years. With nearly 300 stores across the U.S. and one of the top direct sales websites in the industry.
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