
This customer was growing quickly, and their existing demand and supply planning processes could not support this growth due to a high dependency on manual activities and Excel spreadsheets.
challenges
Complexity to Clarity
Challenge
Primarily relied on the AOP to determine future demand, meaning they were unable to keep up with the latest market trends. There was limited collaboration between sales, marketing, and supply chain teams. This added inaccuracy to a heavily regional, promo-driven market.
Solution
With o9, advanced ML analytics and consensus forecasting capabilities were leveraged to drive improvements in forecast accuracy.
Value Delivery
Customer Benefits
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