o9 Digital Brain for Softlines

One of India’s largest manufacturing & retail branded-fashion apparel companies, with top international fashion brands for men, women & kids.

This customer experienced end-of-season excess and unsold inventory. This was due to a lack of comprehensive visibility to demand, supply, and inventory at multiple levels. Pre-season and in-season demand/supply planning was done manually with low visibility of factory capacity constraints.

Sustainability Impact

Avoiding unnecessary sourcing, expedites, and reduction of inventory.

Business Scope Challenges

Inventory Forecasting

At the end of season, there was excess and unsold inventory which impacted profitability.


With o9, the process of Inventory Planning and Review across all of the brands was automated. Sales outcomes, inwards flow, and inventory outcomes can now be projected at category selling point level, increasing forecasting accuracy.

Manual Number Crunching

The company managed pre-season and in-season demand and supply planning manually, which was a time consuming process.


With o9, the company is able to perform capacity planning and fabric planning, leveraging o9’s advanced supply planning capabilities and limiting the occurrences of excess/shortages.

Material Forecast Accuracy

The company frequently had to manage inaccurate fabric requirements. This was leading to excesses or shortages of material.


With o9, they are now able to perform capacity planning and fabric planning by leveraging
o9’s highly differentiated ML forecasting capabilities. This allows early projected
visibility regarding possible occurrences of excess/shortages and limiting them.

Value Delivery

Key Functionalities Implemented

The o9 Enterprise Knowledge Graph was used to implement End-to-End IBP capabilities which support critical demand and supply workflows on a single integrated platform.

Moreover, the unique o9 solver capability is used to solve capacity and material constraints and to highlight shortfalls.

Systems Replaced

Homegrown solutions and Excel.

Customer Benefits

Success Factors — 3 reasons why o9 was selected

  1. o9’s highly differentiated knowledge graph brings all key functions together on one platform.
  2. Combining planning and analytics across time horizons and at multiple levels to make much better decisions.
  3. o9 being the future proof platform with continuous innovation in advanced analytics, NLP, solvers, etc.

KPI Impacted

  1. Reduction of non-standard supply chain cost (flex and logistics).
  2. Significant inventory improvement.
  3. Reduction of lost sales.

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