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Home & Personal Care

From Excel Silos to Omnichannel Intelligence: How an Indian Beauty Leader Mastered Demand Sensing

When a major shift to e-commerce met legacy manual processes, this transformative beauty leader faced a choice: continue guessing or start sensing. Discover how they leveraged o9’s AI-powered platform to unify planning for 15 brands and 2,000 SKUs—achieving a deeper understanding of demand drivers, significant accuracy gains, and a future-proof foundation for rapid omnichannel growth.

This retailer experienced a significant shift in delivery from physical retail channels to online, mainly due to the COVID-19 pandemic. This shift required a future-proof planning tool to support their ambitious growth plans and help obtain a deeper understanding of the drivers of demand. Moreover, there was a large dependency on Excel, which created latency and siloed processes.

Sustainability impact

Reduction of product waste and reduction of inventory.

challenges

Complexity to Clarity

Challenge

This company lacked a comprehensive understanding of the main drivers of demand for the five channels the company is responsible for.

Solution

With o9, this company deployed demand sensing features to understand the drivers behind the growing channel shift across e-commerce, modern trade, and general trade channels.

Value Delivery

Systems Replaced

  • Excel

Key Functionalities Implemented

The company is using the o9 Enterprise Knowledge Graph to build demand models, allowing it to run key demand planning processes for all product lines in a single integrated platform. Moreover, o9 will leverage its open architecture to ensure data integration with Matelabs.ai.

Customer Benefits

success factors

  • Flexibility of having a platform, rather than a product, which permits modeling flexibility.
  • o9’s knowledge and experience in the CPG market, in combination with great teamwork.
  • The quality of o9’s Use Cases, which were demonstrated in the platform and presented as processes, was lacking in the competition (Anaplan & JDA).

KPI Impacted

  • Significant improvement in the understanding of the drivers of demand.
  • Increased forecast accuracy.
  • Improvement of process orchestration, resulting in winning back valuable time.

The Complete Guide to Strategic Demand Planning 2026

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