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Apparel & Footware

Outpacing the Market: How a Global Athletic Brand Replaced Spreadsheets with AI-Powered Planning

Faced with long lead times, rapidly shifting trends, and fragmented manual tools, this U.S.-based footwear and apparel giant was struggling with forecast accuracy. Discover how they leveraged o9’s Digital Brain to unify global demand and supply planning—boosting fill rates, optimizing inventory, and responding to market shifts with real-time agility.

This customer’s global presence, quickly changing marketplace, long lead times, and fragmented manual tools hamper forecast accuracy and fill rates. Digital transformation of Demand and Supply Planning was desired to increase forecast accuracy and ensure the right product is in the right place at the right time, with increased efficiency.

Sustainability impact

Reduction of inventory, excess waste, and optimized capacity utilization.

challenges

Complexity to Clarity

Challenge

Demand forecasting was a time-intensive, manual process that was unable to keep up with market trends or shape demand effectively.

Solution

With o9, they were able to utilize ML analytics, including and analyzing demand drivers, and perform attribute-based planning. These improved forecast accuracy for pre- and in-season products in markets across the globe.

Value Delivery

Systems Replaced

  • Excel
  • Homegrown solutions

Key Functionalities Implemented

The o9 Enterprise Knowledge Graph is leveraged to build market, demand, and supply-knowledge models, allowing for running all key planning processes for all products and DCs, across all time horizons in a single integrated platform. The digital twin of the supply chain will allow for complete visibility into inventory, optimizing supply, and responding with agility to changing market demands.

Customer Benefits

success factors

  • Advanced demand planning capabilities, such as AI/ML and attribute-driven forecasting, as well as having a future-proofed, extensible platform.
  • o9’s inherent ability to connect Demand and Supply across locations, products, lead times, and suppliers into a single supply chain knowledge graph.
  • Depth of retail, apparel, and footwear industry knowledge and o9’s ability to address the specific constraints and value opportunities in the industry.

KPI Impacted

  • Increase in forecast accuracy.
  • Increase in demand fill rates.
  • Increase in turns due to inventory optimization.
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Discover our platform

Experience the power
of o9 first-hand

Discover the platform

Take a Tour

See how the o9 Digital Brain unifies planning, forecasting, and execution through AI-driven intelligence.

Discover our platform

Live Demo with an o9 Expert

Get a personalized walkthrough with an o9 solution specialist and see how to drive faster, smarter planning decisions across your enterprise.

Discover our platform

Experience the power
of o9 first-hand

Discover the platform

Take a Tour

See how the o9 Digital Brain unifies planning, forecasting, and execution through AI-driven intelligence.

Discover our platform

Live Demo with an o9 Expert

Get a personalized walkthrough with an o9 solution specialist and see how to drive faster, smarter planning decisions across your enterprise.