o9 Digital Brain for Food & Beverage

One of the largest food and beverage companies in the world with over 2,000 brands, ranging from global icons to local favorites.

The integrated business planning processes were highly manual and focused on the past, which did not allow the company to spot demand risks and opportunities fast enough. This resulted in an inability to respond to the market with the optimal solution.

Sustainability Impact

Reduction of food waste and reduction of logistics expedites.

Business Scope Challenges

Gap Closure

The company was unable to detect gaps to planning and any other risks and opportunities quickly enough due to their focus on sell-in (lagging indicator).


With o9, they were able to understand the drivers of demand and bring those together for faster gap detection and response.

Scenario Planning

All commercial and supply chain scenarios were run in Excel, based on inaccurate datasets and incomplete information, leading to suboptimal decision-making.


With o9’s highly differentiated platform, cross-functional teams can generate commercial scenarios and get a supply chain response on OTIF, cost to serve and contribution margin in real-time.

Decision Making

IBP meetings were run in Powerpoint and Excel, focused on numbers and assumptions rather than on key market decisions.


With o9, market leaders were able to use the platform during IBP meetings to evaluate scenarios, understand risks and opportunities and make better and faster decisions.

Value Delivery

Key Functionalities Implemented

The o9 Enterprise Knowledge Graph was used to build market, demand and supply-knowledge models, allowing to run the entire IBP process for all categories, brands, channels, accounts and countries in a single integrated platform.

Systems Replaced

SAP APO, PowerPoint and Excel.

Customer Benefits

Success Factors — 3 reasons why o9 was selected

  1. o9’s highly differentiated knowledge graph, allows for intelligent planning across time horizons.
  2. The ability to bring commercial, supply chain and finance together on an easy-to-use and intelligent platform.
  3. Highly competent o9 team with great industry experience.

KPI Impacted

  1. Improved commercial spend (selecting commercial initiatives with highest ROI).
  2. Faster response to market opportunities resulting in improvement of top-line.
  3. Reduction of non-standard supply chain cost (flex, expedites, alternative sourcing) through better planning.

Experience the possibilities of having a digital brain in your company