The integrated business planning processes were highly manual and focused on the past, which did not allow the company to spot demand risks and opportunities fast enough. This resulted in an inability to respond to the market with the optimal solution.
challenges
Complexity to Clarity
Challenge
The company was unable to detect gaps to planning and any other risks and opportunities quickly enough due to their focus on sell-in (lagging indicator).
Solution
With o9, they were able to understand the drivers of demand and bring those together for faster gap detection and response.
Value Delivery
Systems Replaced
- SAP APO
- PowerPoint
- Excel
Key Functionalities Implemented
The o9 Enterprise Knowledge Graph was used to build market, demand and supply-knowledge models, allowing to run the entire IBP process for all categories, brands, channels, accounts and countries in a single integrated platform.
Customer Benefits
success factors
- o9’s highly differentiated knowledge graph, allows for intelligent planning across time horizons.
- The ability to bring commercial, supply chain and finance together on an easy-to-use and intelligent platform.
- Highly competent o9 team with great industry experience.
KPI Impacted
- Improved commercial spend (selecting commercial initiatives with highest ROI).
- Faster response to market opportunities resulting in improvement of top-line.
- Reduction of non-standard supply chain cost (flex, expedites, alternative sourcing) through better planning.
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