o9 Digital Brain for Convenience

A direct-to- consumer e-commerce retailer that ships thousands of products to consumers’ doors in minutes from one of their many micro-fulfillment centers across the US.

This retailer has managed their business using internally developed shared spreadsheets. However, as the company grew, it became apparent that the existing process and solution created silos and limited collaboration across functions. They understood that to continue growing its business, they needed a platform that would help them scale their supply chain planning capabilities.

Sustainability Impact

Reduction of excess food waste.

Business Scope Challenges

Immature planning processes

The company has managed their business using internally developed shared spreadsheets which were used across the business. This led to business silos and a lack of collaboration.


With o9, they will leverage the platform’s capabilities to integrate various planning functions across the organization, increasing collaboration, visibility, and efficiency.

Order Fulfillment

The company requires the appropriate assortment at the right time and location for their micro-fulfillment centers to fulfill the demands of their local consumers.


The company can leverage o9’s digital twin to optimize replenishment plans and leverage o9’s assortment planning capabilities to create hyper-localized assortments to boost sales and customer satisfaction.

Long-range business planning

Before o9, the company was running their business planning processes at monthly intervals.


With o9, the team will leverage o9’s processes to develop a forward- looking view of demand, allowing them to be more deliberate in creating future-focused goals and building out strategies.

Value Delivery

Key Functionalities Implemented

1. Replenishment planning to optimize the micro-fulfillment centers.
2. Demand planning to efficiently manage hyper-local forecasts and understand the key drivers that impact their sales.
3. Assortment planning ensures that each dark store has a hyper-localized selection of products based on consumer demographics.
4. Merchandise financial planning to develop a forward-looking view of demand and detect gaps that limit value generation opportunities.

Systems Replaced

Internally built solution.

Customer Benefits

Success Factors — 3 reasons why o9 was selected

  1. o9 will work in partnership with the company to develop creative solutions to support their unique business.
  2. o9 won this deal because our client services team was able to develop a custom implementation timeline that met the unique speed and capability requirements of the company.
  3. o9’s open architecture, flexibility, and agile platform provide the ability to integrate tailored the company’s go-to-market business practices.

KPI Impacted

  1. Reduction in inventory investment and increased inventory turns.
  2. Reduction in out-of-stock items.
  3. Reduction in food waste.

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