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From Manual Silos to Omnichannel Agility: How an American Lifestyle Leader Transformed Its Supply Chain

Facing the limits of Excel-driven planning and disconnected data, this iconic clothing and home decor retailer struggled to sync demand with replenishment across its Retail, Catalog, and Marketplace channels. Discover how they leveraged o9’s AI-powered platform to unify their planning ecosystem—slashing manual hours, reducing inventory costs, and achieving a new standard for in-stock performance.

This customer had highly manual and Excel-driven planning processes across functions and Time horizons, leading to suboptimal decisions, inventory, and service level challenges.

Sustainability impact

A reduction of logistics expedites and the avoidance of transfers between the distribution centers.

challenges

Complexity to Clarity

Challenge

Key planning processes (demand planning, replenishment planning) were all executed in silos without the ability to connect the dots.

Solution

With o9, the company will get the unique capability of connecting all planning processes for basic and seasonal product lines across all channels (Retail, Uniform, Catalogue, Online/ Marketplace) and regions on a single integrated cloud-native platform.

Value Delivery

Systems Replaced

  • Excel
  • Oracle

Key Functionalities Implemented

The Enterprise Knowledge Graph is used to create demand and replenishment knowledge models. Some of the demand planning capabilities leveraged to increase efficiency and accuracy are: lost sales correction, outlier cleansing, characteristics-based item mapping for new product introduction, ML forecasting, planner enrichment models to accommodate causal factors, and size scaling functionality.

Customer Benefits

success factors

  • The sophistication and flexibility of a single, cloud-native platform for integrated forecasting and replenishment.
  • Dedication of the o9 team to deliver value, rather than just executing the project.
  • Deep industry knowledge in the retail industry, allowing for faster time to value.

KPI Impacted

  • Hours saved on manual planning and inventory management.
  • Reduction in inventory and expedited costs.
  • Improvement of in-stock/fill rate.

The Complete Guide to Strategic Demand Planning 2026

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