AIM10X LIVE
AMSTERDAM
Featured
speakers
100+ FUTURE-READY LEADERS
ONE UNFORGETTABLE DAY
Why should you join?
Your industry is changing—fast. This event is your opportunity to stay at the cutting edge of enterprise planning and decision-making.
Who should join?
Any professional in supply chain, procurement, revenue growth management, IT, finance, sustainability, or adjacent areas is encouraged to request to join.
Who is going to be there?
100+ of your forward-thinking peers, 10+ speakers from world-class organizations, and numerous industry experts.
When is it happening?
The event is taking place on Tuesday, October 24th. There will be a welcome dinner on the night of the 23rd.

WHAT TO EXPECT AT
AIM10X LIVE AMSTERDAM
WELCOME DINNER
INSIGHTFUL
KEYNOTES
Join the vanguard of enterprise planning and decision-making transformation with keynote presentations by world-class speakers from global enterprises.

EXECUTIVE
PANELS
Gain actionable insights from panel discussions with executives from multinational organizations.

COLLABORATIVE
WORKSHOPS
Do deep dives into next-generation planning and decision-making capabilities with our industry experts.
→ The Prerequisites to Starting a Supply Chain Transformation
→ Transforming the Supply Chain Org. Model with CoEs
→ Change Management for Adopting New Planning Technologies
→ Why You Don’t Need Perfect Data for a Successful Transformation
FUN ACTIVITY
OF CHOICE
Because it’s important to work hard and play hard.

CLOSING DINNER
THE VENUE
Capital C
Located in the heart of Amsterdam,
Capital C is the city’s new creative hub. Formerly housing the Diamantbeurs, the Dutch Diamond Exchange, this Art Nouveau building recently underwent a thorough renovation that transformed it into an international hub for the creative industry.
THE AGENDA
DAY—TO—DAY
Timezone: Amsterdam Standard Time (GMT+1)
Monday – October 23
Welcome dinner
Our opening dinner takes place at a canal-side restaurant in the heart of the city. Here, you'll sample local Dutch cuisine, engage with fellow attendees, and enjoy the stunning views of Amsterdam at night. It's the perfect start to our time together, blending networking with a taste of local culture.
Tuesday – October 24
Registration & Welcome coffee
The Planning and Decision-Making Revolution
Recent advances in technology are enabling enterprises to transform data and knowledge into better, faster decisions at scale. Join this keynote presentation by Stephan de Barse, Chief Revenue Officer at o9 Solutions, Inc., as he explores how AI-powered platforms horizontally and vertically integrate global enterprises’ planning and decision-making activities for better financial performance and a better planet.
ABI's End-to-End Planning Transformation Story
Join Nikita Mikhaylov from AB InBev as they share insights from the world's largest brewer's end-to-end planning transformation. Learn how the o9 platform enables AB InBev to reduce obsolescence, improve service levels and optimize costs in key global markets across the end-to-end supply chain—from demand and supply to returnable packaging. In addition, discover how o9's building-block approach to implementation helps companies achieve faster time-to-value while building a future-proof foundation for a sustainable, long-term transformation.
Resideo’s Next Era of Planning and Decision-Making
In a decade marked by extreme demand volatility, aligning all lines of business—from finance and commercial to supply chain and procurement—behind one plan that drives value for the enterprise as a whole is critical. Fundamental to this plan is the ability to generate a high-resolution picture of demand based on forward-looking data and knowledge. Join this session for an inside look at Resideo’s transformation as Gerard Couderc shares how the company leverages advanced integrated business planning (IBP) and demand planning capabilities to make better, faster decisions at scale.
Creating a Digital Strategy for the Future: Platforms vs. Solutions
In the rapidly evolving landscape of technology, organizations face the challenge of formulating a digital strategy that aligns with their long-term objectives and keeps pace with the ever-changing digital landscape. One of the most pressing decisions in this regard is whether to adopt a platform-centric approach or focus on individual solutions. To shed light on this crucial topic, Chief Information Officers from leading companies will engage in a thought-provoking discussion of the benefits and challenges associated with both platform-based strategies and solution-oriented approaches.
Break
What Do Complexity and Volatility Mean for Supply Chain Planning?
A new wave of supply chain leaders is emerging—women who are heading up world-class operations, improving efficiency, and driving innovation in this traditionally male-dominated field. Join us for a panel discussion to hear some of the most influential female executives from the industry shed light on how increasing volatility and complexity are reshaping supply chain planning.
The Story of Adidas’ Supply Chain Transformation
Get a behind-the-scenes look at Adidas’ supply chain transformation. Discover how they overcame complex planning challenges and harnessed the power of digitization to drive efficiency and agility across their global supply chain. Learn about their use of predictive analytics, AI and a revolutionary 'digital twin' in reshaping operations. This session provides a rare opportunity to gain exclusive insights from an industry titan's revolutionary approach to supply chain management.
What will be Generative AI’s Impact on Supply Chain Planning?
Generative AI promises to disrupt every industry’s key activities. Supply chain planning is no exception. Join this keynote to hear leaders at Accenture illustrate how generative AI can address challenges in demand forecasting, inventory optimization, and risk management. The session will also explore how generative AI will help organizations better respond to disruptions and address sustainability challenges.
Lunch
Split into 4 workshops
Below is an overview of the four workshops available
-
The Prerequisites to Starting a Supply Chain Transformation
Readiness makes all the difference when it comes to embarking on a supply chain transformation journey. Join this workshop to learn how to position your organization for transformation success as we explore critical topics, including assessing technology and process maturity, cultivating a change-ready culture, and ensuring you have key players at every level ready to champion your initiative. -
Transforming the Supply Chain Org. Model with CoEs
The standard supply chain organizational model often results in functional silos, preventing the right information from flowing to the right people at the right time to impact decisions. This workshop will provide you with strategies for breaking down these barriers, mainly by leveraging Centers of Excellence (CoEs) to enable cross-functional collaboration and establish a unified technology landscape. -
Change Management for Adopting New Planning Technologies
The transition to new planning technologies can often lead to adoption challenges if not properly managed. From making an efficient selection process to communicating the “WIIFM” (What’s in it for me?) to users to measuring adoption after the implementation, this workshop will equip participants with the necessary skills to facilitate a smooth and efficient transition to new planning technologies. -
Why You Don’t Need Perfect Data for a Successful Transformation
Waiting to have perfect data before building planning and decision-making capabilities is akin to attempting to build muscles before hitting the gym. Still, many organizations delay critical transformations due to doubts around data readiness, potentially leading to millions in lost value. Join this workshop to get o9’s best-in-class perspective on data management while learning practical strategies to tackle the data dilemma head-on.
Break
Navigating the upcoming ESG regulations and transforming your business models
Boardrooms are taking ESG seriously, so much so that global enterprises are now incorporating Environmental, Social, and Governance principles into their business models. But how can companies navigate a labyrinth of ever-changing regulations to keep pace with this shift without undermining their financial objectives? Join this fireside chat to explore how leading companies are reshaping their business models in line with evolving regulations.
The Future of the Automotive Industry and What it Means for Supply Chains
The automotive industry is shifting—fast. On the horizon are numerous disruptive innovations, from electric vehicles and autonomous driving technology to the integration of AI and the growth of shared mobility. Join this panel discussion to hear forward-thinking automotive executives explore the new opportunities and challenges presented by these innovations for businesses and their supply chains, including how companies can position themselves accordingly.
Lessons from Managing Complex Supply Chains in Advanced Industries
Gain insights into the supply chain challenges encountered in the Machinery and Capital Goods industry. In this session, we will explore the latest industry trends, including longer order books, the digitization of offerings, the growing significance of aftermarket and circular supply chains and the use of AI to enhance supply chain stability. Additionally, our executive panelists will share effective strategies to optimize logistics, inventory management and collaboration, enabling you to navigate the complexities of advanced supply chains with confidence.
The State of the CPG Supply Chain in 2023 and Beyond
Digitization, sustainability, real-time visibility and predictive analytics are top of mind for most CPG executives in 2023. But what are the supply chain trends, technologies and processes leaders need to be aware of in the coming years? Join this consumer goods panel to learn what forward-thinking executives are predicting for the industry in 2024 and beyond.
How Arla Foods Makes RGM Decisions with AI
A fragmented technology landscape and siloed processes have prevented companies from unlocking Revenue Growth Management’s full potential. But AI-driven planning and decision-making platforms have changed the game. In this fireside chat, Tuomas Penttinen, Head of Net Revenue Management at Arla Foods, will share how the Dairy giant’s new AI platform is enabling it to better understand consumer behavior, optimize pricing and promotion strategies, manage trade spend and balance product mix.
Collaborative Planning and Risk Management
Join us for a live demo of the o9 Digital Brain’s Collaborative Planning and on Risk Management capabilities. Witness first-hand o9’s AI-powered Collaboration Platform enhancing communication and efficiency, and a state-of-the-art Risk Management solution enabling effective identification, assessment and mitigation of potential risks.
Conclusion
Networking activities
Below is an overview of the three networking activities available
-
Art Experience - Watercolor & Van Gogh
Channel your inner artist and create your own Van Gogh-inspired masterpiece as you enjoy a selection of fine wines from around Europe. -
Rum Distilling Workshop - Master Distiller for a Day
Delve into the world of modern rum distillation accompanied by an expert distiller and craft your own unique bottle of botanical rum. -
Boat Canal Tour - Amsterdam from the Water
Step aboard a luxury cruise yacht, discover Amsterdam from its canals and get to know the Venice of the North from right above the water.
Closing dinner
You’re invited to join us for our closing dinner at a modern, eco-conscious eatery, where we'll celebrate a successful event, reflect on the day’s learnings, and toast to the future of planning and decision-making.
REQUEST
TO JOIN
Take advantage of a unique opportunity to co-create the future of enterprise planning and decision-making with a group of 100+ leaders in supply chain, procurement, revenue management, IT, and sustainability.
Build your network, expand your knowledge, and experience Amsterdam as you participate in interactive discussions, co-creation sessions, and hands-on activities.
Join us at aim10x Amsterdam to gain the insights, inspiration, and connections you need to transform planning and decision-making at your organization.