AIM10X LIVE
AMSTERDAM
Featured
speakers
100+ FUTURE-READY LEADERS
ONE UNFORGETTABLE DAY
Why should you join?
Your industry is changing—fast. This event is your opportunity to stay at the cutting edge of enterprise planning and decision-making.
Who should join?
Any professional in supply chain, procurement, revenue growth management, IT, finance, sustainability, or adjacent areas is encouraged to request to join.
Who is going to be there?
100+ of your forward-thinking peers, 10+ speakers from world-class organizations, and numerous industry experts.
When is it happening?
The event is taking place on Tuesday, October 24th. There will be a welcome dinner on the night of the 23rd.

WHAT TO EXPECT AT
AIM10X LIVE AMSTERDAM
WELCOME DINNER
INSIGHTFUL
KEYNOTES
Join the vanguard of enterprise planning and decision-making transformation with keynote presentations by world-class speakers from global enterprises.

EXECUTIVE
PANELS
Gain actionable insights from panel discussions with executives from multinational organizations.

COLLABORATIVE
WORKSHOPS
Do deep dives into next-generation planning and decision-making capabilities with our industry experts.
→ The Prerequisites to Starting a Supply Chain Transformation
→ Transforming the Supply Chain Org. Model with CoEs
→ Change Management for Adopting New Planning Technologies
→ Why You Don’t Need Perfect Data for a Successful Transformation
FUN ACTIVITY
OF CHOICE
Because it’s important to work hard and play hard.

CLOSING DINNER
THE VENUE
Capital C
Located in the heart of Amsterdam,
Capital C is the city’s new creative hub. Formerly housing the Diamantbeurs, the Dutch Diamond Exchange, this Art Nouveau building recently underwent a thorough renovation that transformed it into an international hub for the creative industry.
THE AGENDA
DAY—TO—DAY
Timezone: Amsterdam Standard Time (GMT+1)
Monday – October 23
Welcome dinner
Our opening dinner takes place at a canal-side restaurant in the heart of the city. Here, you'll sample local Dutch cuisine, engage with fellow attendees, and enjoy the stunning views of Amsterdam at night. It's the perfect start to our time together, blending networking with a taste of local culture.
Tuesday – October 24
Registration & Welcome coffee
The Planning and Decision-Making Revolution
Volatility and complexity are every global enterprise’s primary challenges. The solution? Transforming data and knowledge into better, faster decisions at scale. Join this keynote by Stephan de Barse, Chief Revenue Officer at o9 Solutions, Inc., as he explores how AI-powered platforms horizontally and vertically integrate global enterprises’ planning and decision-making activities for better financial performance and a better planet.
ABI's End-to-End Planning Transformation Story
Join Nikita Mikhaylov from AB InBev as they share insights from the world's largest brewer's end-to-end planning transformation. Learn how the o9 platform enables AB InBev to reduce obsolescence, improve service levels and optimize costs in key global markets across the end-to-end supply chain—from demand and supply to returnable packaging. In addition, discover how o9's building-block approach to implementation helps companies achieve faster time-to-value while building a future-proof foundation for a sustainable, long-term transformation.
The Story of Adidas' Retail transformation
Get a behind-the-scenes look at Adidas’ Retail transformation. Discover how they overcame complex planning challenges and harnessed the power of digitization to drive efficiency and agility across their global supply chain. Learn about their use of predictive analytics, AI and a revolutionary 'digital twin' in reshaping operations. This session provides a rare opportunity to gain exclusive insights from an industry titan's revolutionary approach to supply chain management.
How Marelli enables end-to-end Sales, Inventory and Operations Planning (SI&OP) across all divisions
As the automotive industry faces dynamic shifts and challenges, the importance of a robust SI&OP process has become increasingly evident. Marco Gian of Marelli will offer an inside look into their nuanced approach amidst these industry changes. Discussing the unique obstacles Marelli confronts, Marco will explore his journey on enabling next-generation SIOP processes. Guided by Koen Jacobs, this session promises an insightful blend of Marelli's challenges, strategies, and lessons learned, all rooted in the realities of today's automotive landscape.
How Arla Foods Makes RGM Decisions with AI
A fragmented technology landscape and siloed processes have prevented companies from unlocking Revenue Growth Management’s full potential. But AI-driven planning and decision-making platforms have changed the game. In this fireside chat, Tuomas Penttinen, Head of Net Revenue Management at Arla Foods, will share how the Dairy giant’s new AI platform is enabling it to better understand consumer behavior, optimize pricing and promotion strategies, manage trade spend and balance product mix.
Break
Lessons from Managing Complex Supply Chains in Advanced Industries
Gain insights into the supply chain challenges encountered in the Machinery and Capital Goods industry. In this session, we will explore the latest industry trends, including longer order books, the digitization of offerings, the growing significance of aftermarket and circular supply chains and the use of AI to enhance supply chain stability. Additionally, our executive panelists will share effective strategies to optimize logistics, inventory management and collaboration, enabling you to navigate the complexities of advanced supply chains with confidence.
The State of the CPG Supply Chain in 2023 and Beyond
In an era of rapid digital transformation, the Consumer Packaged Goods industry stands at a crossroads. Navigating this path requires a deep understanding of the changing paradigms, from the adoption of digital operating models to embracing Generative AI. Join o9’s Stijn-Pieter Houten as he sits down with Agnieszka Dyduch, the Global Planning Lead at Danone, Sergio Rodriguez Hernandez, End-to-End Planning Head at Haleon, and Vineet Khanna, former SVP and Global Head of Supply Chain at Nestle to explore the latest themes driving the next “s-curve” of exponential growth in the consumer goods industry.
The Future of the Automotive Industry and What it Means for Supply Chains
The automotive industry is shifting—fast. On the horizon are numerous disruptive innovations, from electric vehicles and autonomous driving technology to the integration of AI and the growth of shared mobility. Join this panel discussion to hear forward-thinking automotive executives explore the new opportunities and challenges presented by these innovations for businesses and their supply chains, including how companies can position themselves accordingly.
What will be Generative AI’s Impact on Supply Chain Planning?
Generative AI promises to disrupt every industry’s key activities. Supply chain planning is no exception. Join this keynote to hear leaders at Accenture illustrate how generative AI can address challenges in demand forecasting, inventory optimization, and risk management. The session will also explore how generative AI will help organizations better respond to disruptions and address sustainability challenges.
Lunch
Navigating the upcoming ESG regulations and transforming your business models
Boardrooms are taking ESG seriously, so much so that global enterprises are now incorporating Environmental, Social, and Governance principles into their business models. But how can companies navigate a labyrinth of ever-changing regulations to keep pace with this shift without undermining their financial objectives? Join this fireside chat to explore how leading companies are reshaping their business models in line with evolving regulations.
Creating a Digital Strategy for the Future: Platforms vs. Solutions
In the rapidly evolving landscape of technology, organizations face the challenge of formulating a digital strategy that aligns with their long-term objectives and keeps pace with the ever-changing digital landscape. One of the most pressing decisions in this regard is whether to adopt a platform-centric approach or focus on individual solutions. To shed light on this crucial topic, Chief Information Officers from leading companies will engage in a thought-provoking discussion of the benefits and challenges associated with both platform-based strategies and solution-oriented approaches.
Optimizing Revenue and Profitability with Next-Gen RGM
Revenue Growth Management (RGM) has long been a critical focus area for global enterprises seeking to optimize revenue and profitability. But until recently, the discipline’s true potential has been stymied by a disconnected technology landscape and siloed processes. In this keynote, learn how o9’s AI-driven capability solves the constraints of traditional approaches to RGM and enables better, faster cross-functional decisions around pricing and promotions.
The Future of End-to-End Supplier Relationship Management (SRM)
Explore the future of end-to-end supplier relationship management — from procurement and order management to risk management and supplier management — with two experts in the space. Samsung SDS's Justin Oh-Hyung Kwon will shed light on the company's visionary partnership with emro, a renowned leader in supplier relationship management in South Korea. Then, o9 Solutions’ Falko Feldchen will showcase the cutting-edge features that Samsung SDS has integrated into the o9 Digital Brain, demonstrating how these capabilities empower organizations to make better, faster SRM decisions.
Integrated supply chain planning and logistics and scheduling optimization for manufacturing leaders
Digitization and real time visibility are top of mind for executives in 2023. But what manufacturing leaders with complex production cycles need to take into account to run a real end-to-end planning transformation? How can they integrate transportation planning and scheduling optimization seamlessly into their end-to-end supply chain planning processes? Join this chat to learn about the future of integrated planning.
Break
Interactive discussion
Closure
Networking activities
Below is an overview of the three networking activities available
-
Art Experience - Watercolor & Van Gogh
Channel your inner artist and create your own Van Gogh-inspired masterpiece as you enjoy a selection of fine wines from around Europe. -
Rum Distilling Workshop - Master Distiller for a Day
Delve into the world of modern rum distillation accompanied by an expert distiller and craft your own unique bottle of botanical rum. -
Boat Canal Tour - Amsterdam from the Water
Step aboard a luxury cruise yacht, discover Amsterdam from its canals and get to know the Venice of the North from right above the water.
Closing dinner
You’re invited to join us for our closing dinner at a modern, eco-conscious eatery, where we'll celebrate a successful event, reflect on the day’s learnings, and toast to the future of planning and decision-making.
REQUEST
TO JOIN
Take advantage of a unique opportunity to co-create the future of enterprise planning and decision-making with a group of 100+ leaders in supply chain, procurement, revenue management, IT, and sustainability.
Build your network, expand your knowledge, and experience Amsterdam as you participate in interactive discussions, co-creation sessions, and hands-on activities.
Join us at aim10x Amsterdam to gain the insights, inspiration, and connections you need to transform planning and decision-making at your organization.