AB InBev’s Touchless Planning Journey

At AB InBev, every planning cycle is treated as a learning opportunity. In this session, Michael Kress, Global Vice President of Supply Chain Planning, walks through how post-game analysis is embedded into a touchless planning model. By examining variances, plan acceptance, user behavior, and value capture after each cycle, the team pinpoints where and why manual intervention occurs. This disciplined feedback loop has helped AB InBev reach nearly 70% touchless planning while improving speed, quality, and trust across its global network.