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o9 enables Barilla to take the next steps in its digital transformation initiatives
DALLAS, Dec. 18, 2023 – o9 Solutions, a leading enterprise AI software platform provider for transforming planning and decision-making, announced that it will support Barilla in the digital transformation of its supply chain planning capabilities. The global family-owned business started in 1877 with a bakery and today includes food brands in its portfolio, such as Barilla, Mulino Bianco, Harrys, Pavesi, and Wasa.
Barilla was looking to optimize its supply chain planning capabilities with an integrated future-proof planning platform that could navigate today’s supply chain complexities. The iconic Italian brand launched a digital transformation initiative to improve customer service, profitability, productivity, speed of execution, and resiliency. o9’s Digital Brain platform was selected due to its unique ability to integrate all supply chain planning processes into a single-cloud native platform, supporting all functional planning across time horizons. The platform is highly scalable and flexible, enabling Barilla to make more data-based decisions allowing the company to respond to supply chain opportunities and risks. The partnership between the companies will provide Barilla with Demand Allocation, Integrated Supply Chain Planning, Order Promising capabilities.
“The o9 platform will provide our planners with the scalability and flexibility we need to make better and faster decisions,” said Stefano Pietroni, Vice President Supply Chain Design, Planning and Customer Service at Barilla. “In a general industrial context that in recent years has been characterized by increased demand volatility and unpredictable supply difficulties, we are confident that, with o9, we will enhance our orchestration capability of the demand driven supply chain from forecast to delivery, ensuring that customer service level is consistent with Business Priorities.”
Chakri Gottemukkala, Co-founder and CEO of o9 Solutions, said: ”We are excited to help Barilla digitally transform its supply chain planning capabilities. By leveraging our state-of-the-art platform, Barilla can use our unique Enterprise Knowledge Graph technology and optimize its planning processes, turning data into knowledge and informed decisions. We look forward to combining Barilla’s passion for food with the art of planning on our o9 platform.”
Learn more about o9 at www.o9solutions.com.
About the authors
o9
The Digital Brain Platform
o9 Solutions is a leading Enterprise Knowledge and AI-powered platform helping companies build Agile, Adaptive & Autonomous Planning & Execution Models for transforming enterprise decision-making in environments of rising volatility and uncertainty. Whether it is improving forecast accuracy, matching demand and supply and driving collaboration across the multi-tier supply chain to improve resilience at optimal costs and inventory, or optimizing new product and commercial initiatives to drive revenue growth and margins, decision-making processes from long-range to tactical to execution horizon can be made faster and smarter and connected on o9’s Digital Brain Platform.
o9 brings together game-changing technology innovations — such as innovative enterprise knowledge graph modeling, big data analytics, advanced algorithms for forecasting, demand/supply balancing, scenario planning, real time learning, collaboration, generative and agentic AI, easy-to-use interfaces and cloud-based delivery, and innovative management methods — as well as organization, process and change management best practices to transform decision-making speed and intelligence.
