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Personal Care

Mastering the Beauty Lifecycle: How a Global Cosmetics Brand Conquered Market Volatility with AI

In the fast-paced beauty industry, viral trends and short product lifecycles make traditional demand planning obsolete. Discover how a leading cosmetics manufacturer replaced fragmented spreadsheets with o9’s Digital Brain to anticipate consumer demand, optimize new product launches, and ensure the right shades are always in stock.

This customer had highly Excel and manual-driven supply and demand planning activities, which relied largely on the personal knowledge of each planner. They did not have any master production planning capabilities, focusing on operational and strategic horizons.

Sustainability impact

Reduction of waste due to a decrease in overproduction and avoidance of expedites.

challenges

Complexity to Clarity

Challenge

There were difficulties with pulling a consolidated demand picture on a timely basis. This was mainly due to dependency on frequently required manual interventions to estimate the effect of promotions, marketing, and new product introductions, and a high dependency on spreadsheets.

Solution

With o9, they obtained full visibility over their demand picture on an automated, single, integrated, cloud-native platform.

Value Delivery

Systems Replaced

  • SAP APO

Key Functionalities Implemented

The Enterprise Knowledge Graph was used to build demand and supply knowledge models with master production scheduling.

This allowed for running all key planning processes across operational time horizons between 2 and 12 months in a single integrated and responsive platform.

Customer Benefits

success factors

  • o9 being the future-proof platform.
  • The prior success of the Supply Planning Pilot.
  • o9 having a fully flexible platform rather than a packaged app.

KPI Impacted

  • Reduction in the cost of destruction.
  • Reduction in inventory and expedited costs.
  • Improvements in productivity.

The Complete Guide to Strategic Demand Planning 2026

Forecasting is the first step. Learn how to transform predictions into precise actions.

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