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July 14, 2023

What is Revenue Growth Management (RGM)?

Revenue growth management (RGM) is a set of strategies, capabilities, and processes that can help companies sustainably drive growth. In this video, we discuss what RGM is, the different growth levers that companies can invest in, and how RGM can help companies make decisions about where to allocate their resources.

We also discuss how RGM can help companies understand customer demand, make decisions about where to allocate resources, and measure the impact of their investments.

RGM is becoming increasingly important as the competitive landscape becomes more dynamic and customer demand becomes more fragmented. By understanding customer demand and making informed decisions about where to allocate resources, companies can improve their chances of success in the long term.

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