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April 11, 2024

Transforming Commercial Decision-Making at Arla Foods (aim10x digital 2024)

Tuomas Penttinen, Head of Net Revenue Management at Arla Foods—a farmer-owned cooperative based in Europe with annual revenue exceeding ten billion euros—discusses its Commercial transformation journey across 1,200 team members. 

Discover how RGM integration enhances consumer insights, manages trade, and optimizes product mix. 

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NEW: aim10x On Tour


This year, o9 is hosting a series of 12 in-person events at 12 major global hubs for forward-thinking supply chain and IT professionals. Explore a city near you and request to join today.

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