This website does not support Internet Explorer. Please, switch to Edge, Chrome, or Firefox browser to view this page.

Learn about IE support
o9 video

Watch next

December 1, 2023

The story of AB InBev’s end-to-end planning transformation

Michael Kress sits down with Igor Rikalo to share best practices
and lessons learned from its end-to-end planning transformation.

The Takeaways:

1. AB InBev faced challenges in facilitating the adoption and scaling of its digital transformation technology to all markets. They built a global center of excellence (COE) to coordinate and share best practices and ensure successful adoption. The adoption and usage of the platform required more change than expected, and planners needed to rethink how they did their jobs and be more proactive and collaborative. This required a change of mindset, one that allows planners to shift from firefighting mode to "cruise control on autopilot."

2. The new system requires more collaboration across the supply chain, with planners needing to focus on master data and working collaboratively with partners to understand constraints. Planners are shifting from firefighting mode to proactive planning, and the system is designed to allow planners to find opportunities and avoid fires in the first place. AB InBev is spending a lot of time on adoption and understanding pain points to ensure that planners have the tools they need to be successful each day.

3. AB InBev aims to leverage the o9 platform to avoid fragmentation and track data and adoption, especially in supplier collaborations, which will be a big part of their future endeavors. The company has reached the point where they have an end-to-end solution, and it can now copy and paste it to new markets. However, they continue to learn from end-users and make changes to improve the system's user interface, system performance, and capabilities.

4. Sustainability is integral to the company's business, with a focus on sourcing high-quality, local ingredients to make better-tasting beer that is better for the planet. AB InBev believes that sustainability and community go hand in hand with the company's commercial strategy since beer is an agricultural and local product. Manufacturing closer to customers is a big goal for the company as it allows them to source high-quality ingredients, develop breweries in local communities, and keep costs low for the communities.

5. Michael's advice to other executives looking to transform their operations is to invest in technology, people, and processes tailored towards their business goals and to start with a use case to see the value of the investment and build upon it over time. Michael recommends investing in the supply chain by first investing in people and processes and then ensuring that there is a digital platform capable of supporting the business.

o9 ebook ibp mockup

Your blueprint to Sales and Operations Planning (S&OP) excellence

Transform your supply chain operations and navigate complex challenges with ease. Download the informative E-book.

I agree to the privacy policy.


View our related articles, white papers, use cases & videos

video18 min

How Google Achieved Touchless Planning

How google achieved touchless planning thumbnail
video18 min

Haleon’s Digital Transformation Story as Told by its CSCO

Haleon’s digital transformation story as told by its csco thumbnail
video21 min

Transforming End-to-End Planning with AI/ML

Transforming end to end planning with ai/ml thumbnail
video24 min

Generating a Clearer Picture of Volatile Demand

Generating a clearer picture of volatile demand thumbnail
video4 min

How Estée Lauder Transforms Supply Chain with o9 Solutions

How estée lauder transforms supply chain with o9 solutions thumbnail
video27 min

How Generative AI Enhances Operational Efficiency and Consumer Engagement

How generative ai enhances operational efficiency and consumer engagement thumbnail
video21 min

Transforming planning and decision-making in brand manufacturing

Transforming planning and decision making in brand manufacturing thumbnail
video20 min

Digitization Leaders: What Differentiates the Best from the Rest?

Digitization leaders: what differentiates the best from the rest? thumbnail
video3 min

A Former CSCO’s Insights on Transforming with Clarity and People-Centric Leadership

A former csco’s insights on transforming with clarity and people centric leadership thumbnail
video45 min

How Avon Selects Next-Gen Planning Solutions

How avon selects next gen planning solutions thumbnail
video52 min

How to Integrate Commercial and Supply Chain Planning

How to integrate commercial and supply chain planning thumbnail
video52 min

Why the Future of CPG Supply Chains is Autonomous

Why the future of cpg supply chains is autonomous thumbnail