This website does not support Internet Explorer. Please, switch to Edge, Chrome, or Firefox browser to view this page.

Learn about IE support
o9 video

Watch next

December 1, 2023

How Generative AI Enhances Operational Efficiency and Consumer Engagement

— Generative AI isn't just a tool—it's an engine driving customer engagement, supply chain optimization, and potentially the next industrial revolution.

The following are the main takeaways from Microsoft’s session at aim10x live New York City.

Generative AI: Unleashing Innovation:

Generative AI is revolutionizing industries, enabling organizations to create new content, develop code faster, and automate tasks. David emphasized that companies have been leveraging AI for nearly a decade, and the advancements in generative AI are transforming the landscape. Marketers can now automatically generate or enhance their email capabilities, while musicians can experiment with AI to create songs in specific styles. AI-powered content summarization is streamlining information processing, making it easier to extract key insights from videos, meetings, and other data-rich sources.

Transforming Customer Service and Engagement:

Generative AI is enhancing customer service and engagement by providing real-time support to customer service agents. By analyzing call center data and identifying common patterns, AI algorithms can assist agents in answering customer queries more efficiently. Businesses are also leveraging AI for business process automation, enabling semantic search, and building knowledge bases. Moreover, generative AI is being utilized to create new and innovative recipes, enabling brands to experiment and explore new possibilities.

Accelerating Product Development:

AI is significantly reducing the time required for product development in industries like food and beverage. David highlighted a case study involving Carlsberg, where generative AI helped shorten the time to market for new beer products by 30%. By utilizing AI to analyze data related to taste notes, consumer insights, and sales figures, Swedish distillery MACKMYRA created the world's first machine-generated whiskey, which received positive feedback from enthusiasts. These examples demonstrate how generative AI is expediting innovation and enabling brands to introduce new products more efficiently.

Improving Manufacturing Processes:

Generative AI is enhancing manufacturing processes by ensuring product quality and optimizing production efficiency. David shared examples of how AI-based computer vision systems are used in manufacturing plants to monitor and maintain product quality in real-time. For instance, Skittles implemented computer vision cameras to ensure random color sampling, while Cheetos utilized machine learning and digital twins to achieve consistent quality by simulating various production permutations. These applications of AI are not only improving product consistency but also empowering workers with valuable insights and upskilling opportunities.

Supply Chain Optimization:

AI is proving to be a game-changer in supply chain management, offering real-time insights and enabling proactive decision-making. David highlighted how AI can provide early warnings about potential disruptions, such as delays in shipments or partial deliveries. Microsoft's Co-pilot for Supply Chain Insights empowers organizations to gather signals from AI systems and take appropriate actions to mitigate risks. This AI-driven approach helps optimize yard management, fleet coordination, and compliance, ensuring smooth operations and customer satisfaction.

O9 whitepaper aiml mockup (1)

Can AI/ML forecasting help improve your forecast accuracy rapidly?

Learn how to efficiently manage internal and external data with an end-to-end digital platform.

I agree to the privacy policy.


View our related articles, white papers, use cases & videos

video7 min

What Is “Granularity” in the Demand Planning Process?

What is “granularity” in the demand planning process? thumbnail
video2 min

Why Is Demand Planning Important?

Why is demand planning important? thumbnail
video17 min

What Makes the Best Digitization Leader, According to Accenture

What makes the best digitization leader, according to accenture thumbnail

Transformative IBP - Driving consequential decision-making across functions

O9 ibp white paper directors mockup
video11 min

o9 Mobile: Better, Faster Decisions from Anywhere

O9 mobile: better, faster decisions from anywhere thumbnail
video32 min

The Future of Integrated Planning

The future of integrated planning thumbnail

10 Steps for Setting Up an Effective Transformative IBP Process

O9 ibp cheatsheet mockup 3
video3 min

If Forecasting Is Never 100% Accurate, What’s the Point?

If forecasting is never 100% accurate, what’s the point? thumbnail
video27 min

Why Tracy Allen Advocates for Women Leadership in Tech

Why tracy allen advocates for women leadership in tech thumbnail
video52 min

Why the Future of CPG Supply Chains is Autonomous

Why the future of cpg supply chains is autonomous thumbnail
video21 min

Multi-Tier Collaboration and Risk Management

Multi tier collaboration and risk management thumbnail
video1 min

The Aftermovie: aim10x live London

The aftermovie: aim10x live london thumbnail