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December 1, 2023

An inside look at AB Inbev’s supply chain transformation

This video features Rodrigo discussing the transformation of AB InBev's (ABI) Asia Pacific supply chain with the help of o9, a digital supply chain planning tool. Here are the key takeaways:

Challenges before o9:

  • Siloed planning processes (manufacturing, transportation, distribution)
  • Lack of end-to-end visibility and synchronization
  • Difficulty in making data-driven decisions for growth

How o9 addressed these challenges:

  • Provided a single platform for demand, supply, and material resource planning
  • Facilitated collaboration across departments (sales, planning, production, logistics)
  • Improved data accuracy and flow of information
  • Enabled scenario planning for better decision-making

Key achievements:

  • Increased collaboration among planning teams
  • Enhanced forecast accuracy
  • Faster response to disruptions and market changes
  • Improved service levels and reduced stockouts

Lessons learned:

  • Digital transformation requires change management and cultural shift.
  • Investment in people and process maturity is crucial before implementing a sophisticated tool like o9.
  • Senior leadership commitment is essential for successful adoption.
  • Change management needs dedicated resources and focus.

Recommendations for other companies:

  • Ensure a strong S&OP (Sales & Operations Planning) foundation.
  • Prioritize change management with dedicated leadership.
  • View digital transformation as a collaborative journey.

Overall, the video highlights the success of ABI's supply chain transformation using o9. It emphasizes the importance of people, process, and cultural alignment for effective digital tool implementation.

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