This website does not support Internet Explorer. Please, switch to Edge, Chrome, or Firefox browser to view this page.

Learn about IE support
o9 video

Watch next

December 1, 2023

AB InBev’s E2E Planning Journey with o9 Solutions

— Through strategic partnership with o9 Solutions, AB InBev accelerated its supply chain transformation, capitalizing on technology and effective change management to enhance global demand and supply planning and drive efficiency.

The following are the main takeaways from Yulia Sanzharova’s session at aim10x live London.

Embracing Digital Transformation with o9 Solutions: 

AB InBev's partnership with o9 Solutions proved instrumental in their digital transformation. Implementing the o9 platform in multiple markets worldwide, including Europe, China, Mexico, Colombia, and the USA, AB InBev witnessed a significant enhancement in their demand planning and supply planning processes. The platform provided them with increased visibility, enabling better scenario planning and contingency management. Yulia emphasized the collaborative efforts between AB InBev and o9 Solutions, which shaped a robust reference model for the brewing giant.

A Rapid Approach to Implementation: 

Yulia highlighted the importance of taking a fast-paced implementation approach, focusing on individual markets instead of a blanket strategy. This agile methodology allowed AB InBev to scale quickly and learn from each implementation, optimizing their supply chain transformation. The close collaboration with o9 Solutions led to the development of innovative solutions that were subsequently shared with other clients, solidifying the partnership's impact.

Change Management is Critical for Success:

Acknowledging the need for improvement in change management, Yulia shared examples from successful change management initiatives in the US, Mexico, and Colombia. AB InBev implemented a comprehensive five-pillar change management approach, focusing on leadership, communication, training, engagement, and surveys. By utilizing various communication channels, engaging planners through physical activities and surveys, and implementing an ongoing training plan, AB InBev ensured effective change management throughout the transformation journey.

Utilizing Technology for Better Demand and Supply Planning: 

AB InBev's transformation journey included significant advancements in demand and supply planning. The company centralized statistical forecasts to two locations, employing dedicated data science teams to enhance forecasting algorithms. Additionally, they transitioned from optimizers to heuristic solves for supply planning, enabling scenario analysis and improved decision-making.

Tracking Adoption and "Acceptance" of System Suggestions: 

To ensure optimal platform adoption and utilization, AB InBev leveraged a comprehensive four-pillar adoption framework. This framework tracked the usage of the o9 platform and the "acceptance" of its suggestions by planners, ensuring that the investment delivered the desired benefits. By monitoring usage patterns, companies can identify areas where additional training or system enhancements are needed, ultimately driving greater efficiency and reducing manual intervention.

O9 whitepaper aiml mockup (1)

Can AI/ML forecasting help improve your forecast accuracy rapidly?

Yes, it can! Learn how-to in this white paper.

I agree to the privacy policy.


View our related articles, white papers, use cases & videos

video22 min

Solving Supply Chain Challenges with the o9 Digital Brain

Solving supply chain challenges with the o9 digital brain thumbnail
video2 min

Marelli’s CEO on the Importance of a Digital Operating Model

Marelli’s ceo on the importance of a digital operating model thumbnail
video17 min

The Case for Optimism on the Climate Crisis

The case for optimism on the climate crisis thumbnail
video19 min

Practical Learnings from Project Zebra Pilots

Practical learnings from project zebra pilots thumbnail
video32 min

The Future of Integrated Planning

The future of integrated planning thumbnail
video59 min

Setting up for Next-Generation Planning Success

Setting up for next generation planning success thumbnail
video7 min

What Is “Granularity” in the Demand Planning Process?

What is “granularity” in the demand planning process? thumbnail
video2 min

The Aftermovie: aim10x live Singapore

The aftermovie: aim10x live singapore thumbnail

Transformative IBP: the Executive Guide

O9 ibp white paper short version mockup
video4 min

What Is Your Demand Planning Model Structure?

What is your demand planning model structure? thumbnail
video15 min

The Future of Data: A Fireside Chat with Filippo Passerini

The future of data: a fireside chat with filippo passerini thumbnail
video23 min

Optimizing Revenue and Profitability with Next-Gen RGM

Optimizing revenue and profitability with next gen rgm thumbnail