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Transforming your commercial investment decisions and processes to withstand market disruptions

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Published: Reading time: 3 min
o9 Solutions The Digital Brain Platform
o9 SolutionsThe Digital Brain Platform
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It goes without saying that we now live in an era of continuous global disruptions that send shocks across many supply chains. Rapid consumer demand shifts are splintering investment decisions and processes even as global trends become more digitally transformative.

Many consumer-packaged goods (CPG) organizations struggle to identify profitable investment decisions that withstand various market disruptions. As volatility and uncertainty increase, it becomes imperative that CPG companies implement AI/ML-led decision-making ecosystems to advance their revenue growth management (RGM) capabilities. Utilizing advanced analytics to capture visibility of all investment decisions and performances across all commercial growth levers, including pricing, promotions, assortment, etc., is key in navigating through disruptions and achieving sustainable growth.

Review leading industry software that trusted global analysts highlight 

The Promotion Optimization Institute (POI) offers leading resources for executives in all global CPG companies. They evaluate leading software vendors from 16 different functional areas annually across the industry, including RGM.

POI understands the need for a transformative digital shift, and they’ve assessed RGM software vendors and evaluated different tools and capabilities to help CPG companies manage their enterprise planning and decision-making performance to drive profitable growth.

In their 2022 POI Enterprise Planning Panorama report, they have identified o9 as an accelerating RGM Solution. Expanding the solution into a full end-to-end enterprise planning to capture internal and external data sources from Commercial, Finance, Marketing, and Supply Chain (SC), reveal critical decision-making processes for sustainable growth.

Capture internal and external data sources from across the organization to strengthen your supply chain and investment decisions

o9 has enabled a more seamless and efficient way to improve profitability for CPG companies with an improved user interface and extensive integration between commercial and supply chain data capture and AI/ML-led analytics. This integration enables the platform to expand, allowing organizations to influence and meet consumer demands more efficiently and withstand any market disruptions that may hinder the supply chain. By leveraging key insights with advanced analytics from across the organization, CPG companies can unlock additional short- and long-term value for all their investments.

POI has awarded o9 5  ‘Best-in-Class’ distinctions, and these specific capabilities help companies achieve profitable growth performance

In the report, o9’s RGM Solution also received five ‘Best-in-Class’ distinctions, which include:

-    Enterprise Planning IBP/S&OP Capabilities

-    Analytics Visualization

-    Artificial Intelligence (AI)

-    RGM UX

-    RGM-Supply Chain Connectivity

To download o9’s specific EPx Vendor Panorama excerpt, click here.

Note:  The POI EPx Vendor Panorama is available as a gated report through the Promotion Optimization’s membership portal:

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About the author

o9 Solutions The Digital Brain Platform

o9 Solutions

The Digital Brain Platform

o9 Solutions is a leading AI-powered platform for integrated business planning and decision-making for the enterprise. Whether it is driving demand, aligning demand and supply, or optimizing commercial initiatives, any planning process can be made faster and smarter with o9’s AI-powered digital solutions. o9 brings together technology innovations—such as graph-based enterprise modeling, big data analytics, advanced algorithms for scenario planning, collaborative portals, easy-to-use interfaces and cloud-based delivery—into one platform.


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