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Transforming your commercial investment decisions and processes to withstand market disruptions

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Published: October 5, 2022Reading time: 3 min
o9 Solutions The Digital Brain Platform
o9 SolutionsThe Digital Brain Platform
Published: October 5, 2022

It goes without saying that we now live in an era of continuous global disruptions that send shocks across many supply chains. Rapid consumer demand shifts are splintering investment decisions and processes even as global trends become more digitally transformative.

Many consumer-packaged goods (CPG) organizations struggle to identify profitable investment decisions that withstand various market disruptions. As volatility and uncertainty increase, it becomes imperative that CPG companies implement AI/ML-led decision-making ecosystems to advance their revenue growth management (RGM) capabilities. Utilizing advanced analytics to capture visibility of all investment decisions and performances across all commercial growth levers, including pricing, promotions, assortment, etc., is key in navigating through disruptions and achieving sustainable growth.

Review leading industry software that trusted global analysts highlight 

The Promotion Optimization Institute (POI) offers leading resources for executives in all global CPG companies. They evaluate leading software vendors from 16 different functional areas annually across the industry, including RGM.

POI understands the need for a transformative digital shift, and they’ve assessed RGM software vendors and evaluated different tools and capabilities to help CPG companies manage their enterprise planning and decision-making performance to drive profitable growth.

In their 2022 POI Enterprise Planning Panorama report, they have identified o9 as an accelerating RGM Solution. Expanding the solution into a full end-to-end enterprise planning to capture internal and external data sources from Commercial, Finance, Marketing, and Supply Chain (SC), reveal critical decision-making processes for sustainable growth.

Capture internal and external data sources from across the organization to strengthen your supply chain and investment decisions

o9 has enabled a more seamless and efficient way to improve profitability for CPG companies with an improved user interface and extensive integration between commercial and supply chain data capture and AI/ML-led analytics. This integration enables the platform to expand, allowing organizations to influence and meet consumer demands more efficiently and withstand any market disruptions that may hinder the supply chain. By leveraging key insights with advanced analytics from across the organization, CPG companies can unlock additional short- and long-term value for all their investments.

POI has awarded o9 5  ‘Best-in-Class’ distinctions, and these specific capabilities help companies achieve profitable growth performance

In the report, o9’s RGM Solution also received five ‘Best-in-Class’ distinctions, which include:

-    Enterprise Planning IBP/S&OP Capabilities

-    Analytics Visualization

-    Artificial Intelligence (AI)

-    RGM UX

-    RGM-Supply Chain Connectivity

To download o9’s specific EPx Vendor Panorama excerpt, click here.

Note:  The POI EPx Vendor Panorama is available as a gated report through the Promotion Optimization’s membership portal:

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Gartner® Magic Quadrant™ 2023

o9 Solutions recognized as a Leader in the 2023 Gartner® Magic Quadrant™ for Supply Chain Planning Solutions. Download for free the full Magic Quadrant.

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About the author

o9 Solutions The Digital Brain Platform

o9 Solutions

The Digital Brain Platform

o9 offers a leading AI-powered Planning, Analytics & Data platform called the Digital Brain that helps companies across industry verticals transform traditionally slow and siloed planning into smart, integrated and intelligent planning and decision making across the core supply chain, commercial and P&L functions. With o9’s Digital Brain platform, companies are able to achieve game-changing improvements in quality of data, ability to detect demand and supply risks and opportunities earlier, forecast demand more accurately, evaluate what-if scenarios in real time, match demand and supply intelligently and drive alignment and collaboration across customers, internal stakeholders and suppliers around the integrated supply chain and commercial plans and decisions. Supported by a global ecosystem of partners, o9’s innovative delivery methodology helps companies achieve quick impact in customer service, inventory levels, resource utilization, as well as ESG and financial KPIs—while enabling a long-term, sustainable transformation of their end-to-end planning and decision-making capabilities.


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